{"id":27244,"date":"2023-01-13T06:36:29","date_gmt":"2023-01-13T11:36:29","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=27244"},"modified":"2022-12-16T07:30:05","modified_gmt":"2022-12-16T12:30:05","slug":"funiber-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2023\/01\/13\/funiber-marketing-roi","title":{"rendered":"Setor de marketing aposta por ROI"},"content":{"rendered":"<p>Segundo um estudo realizado <a href=\"https:\/\/www.marketingweek.com\/budgets-burnout-global-ad-market-5-interesting-stats\/\" target=\"_blank\" rel=\"noopener\">pela ag\u00eancia Optimizely<\/a>, 84% dos profissionais de marketing londrinos acreditam que o retorno de investimento, conhecido pela sigla ROI, ser\u00e1 cada vez mais importante no setor.<\/p>\n<p>ROI \u00e9 o valor que se consegue como resultado de diferentes atividades de marketing dentro da empresa e funciona como indicativo do lucro obtido com cada investimento. \u00c9 uma maneira de conhecer em n\u00fameros como conseguimos atingir resultados.<\/p>\n<p>Os profissionais veem que os or\u00e7amentos v\u00e3o diminuindo, e o retorno com o investimento \u00e9 uma das grandes preocupa\u00e7\u00f5es das empresas.<\/p>\n<p>O mercado revela esta preocupa\u00e7\u00e3o, j\u00e1 que as empresas cada vez mais exigem profissionais capazes de analisar os n\u00fameros e atender as taxas de retorno.<\/p>\n<p><strong>E a criatividade?<\/strong><\/p>\n<p>No entanto, muitos destes profissionais acreditam que neste setor \u00e9 necess\u00e1rio tamb\u00e9m correr alguns riscos para poder fazer e experimentar novos caminhos. Segundo este mesmo estudo, 63% dos profissionais de marketing dizem que querem ser muito mais criativos.<\/p>\n<p>Outro aspecto relevante \u00e9 a rela\u00e7\u00e3o com o cliente. Segundo o estudo, 76% apontam que a experi\u00eancia do cliente \u00e9 \u201cessencial\u201d para alcan\u00e7ar bons resultados. O setor refor\u00e7a esta ideia, e espera que a dire\u00e7\u00e3o das empresas, respons\u00e1veis pelas decis\u00f5es estrat\u00e9gicas, escutem e entendam que h\u00e1 muitos fatores que envolvem os resultados.<\/p>\n<p>&nbsp;<\/p>\n<p>A FUNIBER promove estudos na \u00e1rea de marketing. Conhe\u00e7a os programas <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" hreflang=\"pt-br\">Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a> e o\u00a0<a href=\"https:\/\/www.funiber.org.br\/mestrado-em-marketing-digital-e-big-data\" hreflang=\"pt-br\">Mestrado em Marketing Digital e Big Data<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: <a href=\"https:\/\/www.puromarketing.com\/44\/211146\/obsesion-aumento-marketeros-cree-sera-todavia-importante\">La obsesi\u00f3n con el ROI va en aumento: el 84% de los marketeros cree que ser\u00e1 todav\u00eda m\u00e1s importante<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo um estudo realizado pela ag\u00eancia Optimizely, 84% dos profissionais de marketing londrinos acreditam que o retorno de investimento, conhecido pela sigla ROI, ser\u00e1 cada vez mais importante no setor. ROI \u00e9 o valor que se consegue como resultado de diferentes atividades de marketing dentro da empresa e funciona como indicativo do lucro obtido com [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":27246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[161,1242,301,855,285,408,172,119,248,911,87,2009,7205,641,255,2221,26,1907],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setor de marketing aposta por ROI<\/title>\n<meta name=\"description\" content=\"Segundo um estudo realizado pela ag\u00eancia Optimizely, 84% dos profissionais de marketing londrinos acreditam que o retorno de investimento, conhecido pela sigla ROI, ser\u00e1 cada vez mais importante no setor.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setor de marketing aposta por ROI\" \/>\n<meta property=\"og:description\" content=\"Segundo um estudo realizado pela ag\u00eancia Optimizely, 84% dos profissionais de marketing londrinos acreditam que o retorno de investimento, conhecido pela sigla ROI, ser\u00e1 cada vez mais importante no setor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2023\/01\/13\/funiber-marketing-roi\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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