{"id":27337,"date":"2023-01-25T09:52:06","date_gmt":"2023-01-25T14:52:06","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=27337"},"modified":"2023-01-25T09:52:31","modified_gmt":"2023-01-25T14:52:31","slug":"funiblog-posicionamento-seo-e-sem-duas-formas-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2023\/01\/25\/funiblog-posicionamento-seo-e-sem-duas-formas-de-marketing-digital","title":{"rendered":"Posicionamento SEO e SEM: duas formas de marketing digital"},"content":{"rendered":"<h2>O marketing digital \u00e9 a nova realidade do mercado em todo o mundo.<\/h2>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">O uso do marketing digital \u00e9 muito extenso. O posicionamento em metabuscadores \u00e9 uma das necessidades que as empresas consideram priorit\u00e1rias em muitos casos. Entretanto, h\u00e1 duas maneiras de fazer isso: de forma org\u00e2nica ou paga.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A forma org\u00e2nica de fazer marketing digital \u00e9 chamada SEO (<\/span><i><span style=\"font-weight: 400;\">Search Engine Optimisation<\/span><\/i><span style=\"font-weight: 400;\">). O marketing org\u00e2nico ou SEO \u00e9 baseado em um conjunto de pr\u00e1ticas para obter melhores resultados nos mecanismos de busca de forma natural. Isto se traduz em ter que realizar uma estrat\u00e9gia de posicionamento SEO para que a p\u00e1gina web que queremos posicionar seja uma das primeiras a aparecer quando buscamos palavras relacionadas a ela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por sua vez, o SEM (<\/span><i><span style=\"font-weight: 400;\">Search Engine Marketing<\/span><\/i><span style=\"font-weight: 400;\">) faz refer\u00eancia a campanhas de publicidade paga para aparecer nos primeiros resultados dos metabuscadores. Com esse m\u00e9todo de posicionamento, o anunciante d\u00e1 lances para aparecer nas primeiras posi\u00e7\u00f5es de busca, que, por padr\u00e3o, s\u00e3o reservadas para campanhas pagas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A escolha de cada um dos posicionamentos deve ser estudada pela empresa de acordo com suas necessidades. Enquanto o SEO se concentra em melhorar a posi\u00e7\u00e3o de um site, o SEM \u00e9 resumido em uma campanha publicit\u00e1ria. Levando isso em considera\u00e7\u00e3o, pode-se dizer que, por ter um objetivo de curto prazo, o SEM \u00e9 mais caro que o posicionamento org\u00e2nico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, o posicionamento SEO \u00e9 uma tarefa que n\u00e3o pode ser negligenciada. A longo prazo, o marketing org\u00e2nico deve ter um esfor\u00e7o constante, recursos humanos e materiais, para que o seu resultado seja verdadeiramente \u00fatil.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nenhuma das duas estrat\u00e9gias \u00e9 melhor do que a outra. Ambas t\u00eam suas fun\u00e7\u00f5es de acordo com a necessidade atual de uma empresa ou projeto, tendo que fazer uso destas duas formas de marketing digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As empresas devem se atualizar e se adaptar ao ambiente digital. Portanto, a FUNIBER patrocina a educa\u00e7\u00e3o em neg\u00f3cios e design, com programas como o\u00a0<\/span><a href=\"https:\/\/www.funiber.es\/master-universitario-en-direccion-de-marketing\"><span style=\"font-weight: 400;\">Mestrado Universit\u00e1rio em Dire\u00e7\u00e3o de Marketing<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 o\u00a0<\/span><a href=\"https:\/\/www.funiber.org.br\/mestrado-em-marketing-digital-e-big-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mestrado em Marketing Digital e Big Data<\/span><\/a><span style=\"font-weight: 400;\">\u00a0e a\u00a0<\/span><a href=\"https:\/\/www.funiber.org.br\/negocios-e-comercio-internacional\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Especializa\u00e7\u00e3o em Neg\u00f3cios e Com\u00e9rcio Internacional.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Fonte:\u00a0<\/span><a href=\"https:\/\/es.godaddy.com\/blog\/diferencia-entre-seo-y-sem-y-como-utilizarlos-marketing-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Diferencia entre SEO y SEM y c\u00f3mo utilizarlos en marketing online<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Foto: Todos os direitos reservados<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O marketing digital \u00e9 a nova realidade do mercado em todo o mundo.<\/p>\n","protected":false},"author":27,"featured_media":27338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,855,285,408,172,119,248,911,671,641,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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