{"id":28296,"date":"2023-06-03T17:00:48","date_gmt":"2023-06-03T22:00:48","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=28296"},"modified":"2023-06-26T17:05:30","modified_gmt":"2023-06-26T22:05:30","slug":"por-que-marca-usar-marketing-influencia","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2023\/06\/03\/por-que-marca-usar-marketing-influencia","title":{"rendered":"Por que sua marca deve usar o marketing de influ\u00eancia"},"content":{"rendered":"\n<p>O marketing de influ\u00eancia \u00e9 um setor relativamente novo que surgiu nos \u00faltimos anos e s\u00f3 tem crescido.<\/p>\n\n\n\n<p>Na verdade, espera-se que o setor cres\u00e7a para aproximadamente US$ 21,1 bilh\u00f5es at\u00e9 2023. Os influenciadores est\u00e3o por toda parte, saturando as plataformas de m\u00eddia social e ocupando horas do tempo dos consumidores.&nbsp;<\/p>\n\n\n\n<p>Os consumidores veem an\u00fancios e conte\u00fado de marca em todos os lugares que olham. Isso os tornou muito bons em ignorar coisas que n\u00e3o s\u00e3o divertidas e valiosas para eles nas m\u00eddias sociais. Al\u00e9m disso, os consumidores confiam cada vez menos nas marcas. Portanto, \u00e9 muito mais prov\u00e1vel que os consumidores confiem em um endosso ou conte\u00fado de marca feito por um influenciador com o qual tenham uma associa\u00e7\u00e3o positiva.&nbsp;<\/p>\n\n\n\n<p>Um benef\u00edcio em potencial do marketing de influ\u00eancia \u00e9 que ele tem o potencial de ampliar o alcance e a visibilidade para novos consumidores que possam estar interessados. O valor disso geralmente \u00e9 calculado como valor de m\u00eddia ganho, que \u00e9 o valor monet\u00e1rio recebido de aspectos de marketing pelos quais as marcas n\u00e3o necessariamente pagam diretamente.&nbsp;<\/p>\n\n\n\n<p>Muitas vezes h\u00e1 uma associa\u00e7\u00e3o negativa em torno da palavra &#8220;influenciador&#8221;, pois muitos acham que o p\u00fablico n\u00e3o confia neles. Na realidade, esse n\u00e3o \u00e9 o caso da maioria dos influenciadores, principalmente aqueles com p\u00fablicos e nichos menores. Esses influenciadores menores s\u00e3o classificados como nano (1k-10k) e micro (11k-100k), e tendem a ter seguidores muito engajados e leais.&nbsp;<\/p>\n\n\n\n<p>De modo geral, se houver espa\u00e7o para o marketing de influenciadores na estrat\u00e9gia de marketing da sua marca, \u00e9 importante consider\u00e1-lo, pois ele n\u00e3o vai desaparecer t\u00e3o cedo.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.funiber.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FUNIBER<\/strong><\/a> patrocina in\u00fameros cursos universit\u00e1rios na \u00e1rea empresarial com o objetivo de formar profissionais. Entre os programas est\u00e3o o <a href=\"https:\/\/www.funiber.org\/maestria-en-administracion-y-direccion-de-empresas-mba\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mestrado em Administra\u00e7\u00e3o e Dire\u00e7\u00e3o de Empresas (MBA) <\/strong><\/a>e o <a href=\"https:\/\/www.funiber.org\/maestria-en-direccion-estrategica\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica<\/strong><\/a>.<\/p>\n\n\n\n<p>Fonte:<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>The State of Influencer Marketing 2023:<\/strong><\/a><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Benchmark Report<\/strong><\/a><strong> | <\/strong><a href=\"https:\/\/dash.app\/blog\/influencer-marketing-benefits\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>10 influencer marketing benefits you can\u2019t miss<\/strong><\/a><\/p>\n\n\n\n<p>Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O marketing de influ\u00eancia \u00e9 um setor relativamente novo que surgiu nos \u00faltimos anos e s\u00f3 tem crescido. Na verdade, espera-se que o setor cres\u00e7a para aproximadamente US$ 21,1 bilh\u00f5es at\u00e9 2023. Os influenciadores est\u00e3o por toda parte, saturando as plataformas de m\u00eddia social e ocupando horas do tempo dos consumidores.&nbsp; Os consumidores veem an\u00fancios [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":28297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[8300,1770,3257,285,172,1078,8390,8414,248,4094,87,8298,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por que sua marca deve usar o marketing de influ\u00eancia<\/title>\n<meta name=\"description\" content=\"O marketing de influ\u00eancia \u00e9 um setor relativamente novo que surgiu nos \u00faltimos anos e s\u00f3 tem crescido.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que sua marca deve usar o marketing de influ\u00eancia\" \/>\n<meta property=\"og:description\" content=\"O marketing de influ\u00eancia \u00e9 um setor relativamente novo que surgiu nos \u00faltimos anos e s\u00f3 tem crescido.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2023\/06\/03\/por-que-marca-usar-marketing-influencia\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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