{"id":2851,"date":"2013-11-18T13:19:27","date_gmt":"2013-11-18T13:19:27","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=2851"},"modified":"2013-11-18T13:20:31","modified_gmt":"2013-11-18T13:20:31","slug":"twitter-oferece-acoes-em-bolsa-americana","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2013\/11\/18\/twitter-oferece-acoes-em-bolsa-americana","title":{"rendered":"Twitter oferece a\u00e7\u00f5es em bolsa de valores americana"},"content":{"rendered":"<p>H\u00e1 dois meses, o Twitter anunciou que pretende captar US$ 1 bilh\u00e3o (R$ 2,2 bilh\u00f5es) numa oferta p\u00fablica de a\u00e7\u00f5es na bolsa de valores americana. A grande oferta ressalta o otimismo da empresa.<\/p>\n<p>Fundado h\u00e1 apenas sete anos, o site teve seu valor estimado em US$ 10 bilh\u00f5es. Mas esses dados podem representar o valor futuro da empresa, j\u00e1 que agora mesmo a empresa n\u00e3o tem lucros. O valor da empresa est\u00e1 na sua capacidade de vender an\u00fancios. O instituto de pesquisas eMarketer estima que a receita do Twitter crescer\u00e1 mais de 100% at\u00e9 o fim do ano com publicidade.<!--more--><\/p>\n<p>&#8220;Uma das vantagens do Twitter para o marketing &#8211; em contraposi\u00e7\u00e3o \u00e0 propaganda tradicional &#8211; \u00e9 que eles trabalham duro para garantir que o an\u00fancio n\u00e3o seja t\u00e3o intrusivo&#8221;, diz Lara O&#8217;Reilly, jornalista da Marketing Week, como informado pela BBC Brasil.<\/p>\n<p>H\u00e1 tr\u00eas maneiras de se anunciar no Twitter: promovendo um tweet que aparece na <i>timeline<\/i> das pessoas, promovendo a conta inteira ou as denominadas <i>\u201ctopic trends<\/i>\u201d que s\u00e3o as tend\u00eancias do momento. Para cobrar de seus anunciantes, o Twitter calcula a quantidade de intera\u00e7\u00e3o que o conte\u00fado deles gera.<\/p>\n<p>Normalmente, um valor \u00e9 determinado no come\u00e7o da campanha e, depois, o anunciante paga por cada vez que algu\u00e9m clica ou \u201cretu\u00edta\u201d sua propaganda. A receita tamb\u00e9m vem dos telefones celulares. Neste ano, mais de 65% da receita proveniente de an\u00fancios foi gerada a partir de dispositivos m\u00f3veis. Mais de 75% dos usu\u00e1rios acessaram o site do celular este ano.<\/p>\n<p>O licenciamento de dados \u00e9 tamb\u00e9m fluxo de receita do Twitter. O site vende dados p\u00fablicos do Twitter, geralmente s\u00e3o produzidos 500 milh\u00f5es de tweets ao dia.<\/p>\n<p>Com esses dados, as empresas podem analisar as tend\u00eancias dos consumidores e vender suas conclus\u00f5es para outras marcas e empresas. Por exemplo, \u00e9 poss\u00edvel avaliar como opinam e quais os coment\u00e1rios sobre alguma empresa atrav\u00e9s de dados processados e interpretados de maneira sofisticada.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/tecnologia.terra.com.br\/negocios-e-ti\/se-da-prejuizo-como-o-twitter-vale-us-10-bilhoes-entenda,f14f6b45a3481410VgnCLD2000000dc6eb0aRCRD.html\">http:\/\/tecnologia.terra.com.br\/negocios-e-ti\/se-da-prejuizo-como-o-twitter-vale-us-10-bilhoes-entenda,f14f6b45a3481410VgnCLD2000000dc6eb0aRCRD.html<\/a><\/p>\n<p>Foto:<em>oto de<\/em>\u00a0west.m<em>\u00a0 licen\u00e7a Creative Commons<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1 dois meses, o Twitter anunciou que pretende captar US$ 1 bilh\u00e3o (R$ 2,2 bilh\u00f5es) numa oferta p\u00fablica de a\u00e7\u00f5es na bolsa de valores americana. A grande oferta ressalta o otimismo da empresa. Fundado h\u00e1 apenas sete anos, o site teve seu valor estimado em US$ 10 bilh\u00f5es. Mas esses dados podem representar o valor [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[79],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter oferece a\u00e7\u00f5es em bolsa de valores americana - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2013\/11\/18\/twitter-oferece-acoes-em-bolsa-americana\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter oferece a\u00e7\u00f5es em bolsa de valores americana - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"H\u00e1 dois meses, o Twitter anunciou que pretende captar US$ 1 bilh\u00e3o (R$ 2,2 bilh\u00f5es) numa oferta p\u00fablica de a\u00e7\u00f5es na bolsa de valores americana. 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