{"id":28777,"date":"2023-10-11T09:12:46","date_gmt":"2023-10-11T14:12:46","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=28777"},"modified":"2023-10-11T09:12:49","modified_gmt":"2023-10-11T14:12:49","slug":"funiber-marketing-ia","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2023\/10\/11\/funiber-marketing-ia","title":{"rendered":"A revolu\u00e7\u00e3o da modelagem do mix de marketing devido \u00e0 intelig\u00eancia artificial"},"content":{"rendered":"\n

No mundo da an\u00e1lise e otimiza\u00e7\u00e3o do investimento p\u00fablico, o Marketing Mix Modeling (MMM) tornou-se uma ferramenta essencial.<\/p>\n\n\n\n

Consiste no estudo detalhado das vari\u00e1veis \u200b\u200bque influenciam a utilidade das campanhas de marketing para que as empresas saibam alocar os seus recursos da forma mais rent\u00e1vel.<\/p>\n\n\n\n

Saber quando as campanhas publicit\u00e1rias e de marketing est\u00e3o atingindo os objetivos desejados, como aumentar a clientela ou impulsionar as vendas de determinado servi\u00e7o ou produto, \u00e9 uma das tarefas mais dif\u00edceis no planejamento estrat\u00e9gico dessas campanhas. O retorno sobre o investimento (ROI) \u00e9, portanto, um fator crucial para as empresas e uma das m\u00e9tricas mais importantes na Modelagem do Mix de Marketing (MMM). Esta metodologia anal\u00edtica permite-nos avaliar de forma objetiva o impacto e a efic\u00e1cia das diversas a\u00e7\u00f5es publicit\u00e1rias de uma empresa e saber a melhor forma de alocar recursos para obter os melhores resultados.<\/p>\n\n\n\n

Para entender como cada um desses fatores afeta o desempenho geral da empresa, a modelagem do mix de marketing \u00e9 um processo que envolve a an\u00e1lise de diversas vari\u00e1veis, incluindo gastos com publicidade, vendas, pre\u00e7o do produto, promo\u00e7\u00f5es e outros fatores relevantes. Al\u00e9m disso, a Modelagem do Marketing Mix perdeu relev\u00e2ncia como consequ\u00eancia da erradica\u00e7\u00e3o gradual dos cookies causada por mudan\u00e7as nas pol\u00edticas e leis de privacidade. Al\u00e9m disso, NextBrain AI oferece acesso a uma ferramenta de aprendizado de m\u00e1quina sem a necessidade de codifica\u00e7\u00e3o ou desenvolvimento.<\/p>\n\n\n\n

<\/p>\n\n\n\n

A FUNIBER promove diversos estudos na \u00e1rea de desenvolvimento empresarial. Conhe\u00e7a alguns cursos como o Mestrado em Administra\u00e7\u00e3o e Dire\u00e7\u00e3o de Empresas (MBA)<\/a>, o Mestrado em Marketing Digital e Big Data<\/a> e o Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a><\/p>\n\n\n\n

Fonte: C\u00f3mo la inteligencia artificial est\u00e1 revolucionando el Marketing Mix Modeling<\/strong><\/a><\/p>\n\n\n\n

Foto: Todos os direitos reservados.<\/p>\n","protected":false},"excerpt":{"rendered":"

No mundo da an\u00e1lise e otimiza\u00e7\u00e3o do investimento p\u00fablico, o Marketing Mix Modeling (MMM) tornou-se uma ferramenta essencial. Consiste no estudo detalhado das vari\u00e1veis \u200b\u200bque influenciam a utilidade das campanhas de marketing para que as empresas saibam alocar os seus recursos da forma mais rent\u00e1vel. Saber quando as campanhas publicit\u00e1rias e de marketing est\u00e3o atingindo […]<\/p>\n","protected":false},"author":10,"featured_media":28778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1242,6993,285,408,119,248,911,87,8570,671,641,255],"jetpack_publicize_connections":[],"yoast_head":"\nA revolu\u00e7\u00e3o da modelagem do mix de marketing devido \u00e0 intelig\u00eancia artificial<\/title>\n<meta name=\"description\" content=\"No mundo da an\u00e1lise e otimiza\u00e7\u00e3o do investimento p\u00fablico, o Marketing Mix Modeling (MMM) tornou-se uma ferramenta essencial.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A revolu\u00e7\u00e3o da modelagem do mix de marketing devido \u00e0 intelig\u00eancia artificial\" \/>\n<meta property=\"og:description\" content=\"No mundo da an\u00e1lise e otimiza\u00e7\u00e3o do investimento p\u00fablico, o Marketing Mix Modeling (MMM) tornou-se uma ferramenta essencial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2023\/10\/11\/funiber-marketing-ia\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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