{"id":31791,"date":"2025-07-09T16:04:04","date_gmt":"2025-07-09T21:04:04","guid":{"rendered":"https:\/\/blogs.funiber.org\/pt\/?p=31791"},"modified":"2025-08-28T16:10:51","modified_gmt":"2025-08-28T21:10:51","slug":"auge-videos-curtos-mudanca-consumo-midia","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2025\/07\/09\/auge-videos-curtos-mudanca-consumo-midia","title":{"rendered":"O auge dos v\u00eddeos curtos: uma mudan\u00e7a no consumo de m\u00eddia"},"content":{"rendered":"\n<p>Em um mundo cada vez mais digitalizado, os v\u00eddeos curtos surgiram como o formato de conte\u00fado mais popular, superando at\u00e9 mesmo a televis\u00e3o tradicional e as plataformas de streaming. De acordo com um estudo recente da Ampere Analysis, 63% da popula\u00e7\u00e3o mundial consome v\u00eddeos curtos diariamente, um dado que reflete como as prefer\u00eancias dos usu\u00e1rios est\u00e3o evoluindo para formatos mais curtos e din\u00e2micos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O fen\u00f4meno dos v\u00eddeos curtos e seu alcance global<\/strong><\/h2>\n\n\n\n<p>Os v\u00eddeos curtos, presentes em plataformas como TikTok, Instagram e YouTube, conquistaram usu\u00e1rios de todas as idades. Este tipo de conte\u00fado n\u00e3o s\u00f3 \u00e9 o segundo formato de m\u00eddia mais consumido globalmente, como tamb\u00e9m se revelou um fen\u00f4meno intergeracional. Embora os jovens entre 18 e 24 anos liderem o consumo com 73%, os grupos et\u00e1rios mais avan\u00e7ados, como os de 45 a 54 anos, tamb\u00e9m apresentam n\u00fameros significativos (58%).<\/p>\n\n\n\n<p>O sucesso desse formato reside em sua acessibilidade e na capacidade dos algoritmos de personalizar o conte\u00fado de acordo com os interesses de cada usu\u00e1rio. Essas plataformas conseguem captar a aten\u00e7\u00e3o das pessoas com uma oferta de conte\u00fado breve, atraente e relevante, o que lhes d\u00e1 uma vantagem competitiva em rela\u00e7\u00e3o aos meios tradicionais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto nas plataformas e no mercado de m\u00eddia<\/strong><\/h2>\n\n\n\n<p>O consumo massivo de v\u00eddeos curtos est\u00e1 transformando o panorama da m\u00eddia. Plataformas como o YouTube lideram em popularidade, com 78% dos usu\u00e1rios consumindo esse tipo de conte\u00fado, seguidas pelo Instagram (41%), TikTok (39%) e Facebook (38%). Al\u00e9m disso, regi\u00f5es como o Sudeste Asi\u00e1tico se destacam por sua alta ado\u00e7\u00e3o, com pa\u00edses como Filipinas, Tail\u00e2ndia e Indon\u00e9sia atingindo \u00edndices de consumo superiores a 80%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" data-attachment-id=\"31793\" data-permalink=\"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2025\/07\/09\/auge-videos-curtos-mudanca-consumo-midia\/attachment\/gal-6\" data-orig-file=\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5.webp\" data-orig-size=\"600,400\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"gal\" data-image-description=\"&lt;p&gt;gal&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;gal&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5-400x267.webp\" data-large-file=\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5-400x267.webp\" src=\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5-400x267.webp\" alt=\"gal\" class=\"wp-image-31793\" srcset=\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5-400x267.webp 400w, https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5-300x200.webp 300w, https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5-450x300.webp 450w, https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2025\/08\/gal-5.webp 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><em>Os v\u00eddeos curtos n\u00e3o s\u00e3o apenas um fen\u00f4meno geracional, mas uma revolu\u00e7\u00e3o midi\u00e1tica que est\u00e1 transformando o consumo global.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Essa mudan\u00e7a nos h\u00e1bitos de consumo tamb\u00e9m apresenta desafios e oportunidades para empresas e profissionais de marketing. A capacidade das plataformas de prever e satisfazer as prefer\u00eancias dos usu\u00e1rios por meio de algoritmos avan\u00e7ados est\u00e1 redefinindo as estrat\u00e9gias de conte\u00fado e publicidade. As marcas devem se adaptar a esse novo ambiente, priorizando formatos curtos e criativos que conectem-se imediatamente com seu p\u00fablico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O futuro dos v\u00eddeos curtos no \u00e2mbito empresarial<\/strong><\/h2>\n\n\n\n<p>O crescimento exponencial dos v\u00eddeos curtos n\u00e3o mostra sinais de desacelera\u00e7\u00e3o. Para profissionais e estudantes da \u00e1rea de Empresas, compreender essa tend\u00eancia \u00e9 essencial para desenvolver estrat\u00e9gias eficazes em um mercado em constante mudan\u00e7a. A chave est\u00e1 em aproveitar as oportunidades que essas plataformas oferecem para se conectar com os consumidores de maneira inovadora e personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Continue sua carreira profissional<\/strong><\/h2>\n\n\n\n<p>Se voc\u00ea deseja se aprofundar nas estrat\u00e9gias digitais e compreender como as novas tend\u00eancias est\u00e3o transformando o mercado, o <a href=\"https:\/\/www.funiber.org.br\/mestrado-em-direcao-estrategica-de-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Mestrado em Gest\u00e3o Estrat\u00e9gica com especializa\u00e7\u00e3o em Marketing<\/u><\/a> da FUNIBER pode ser uma excelente op\u00e7\u00e3o. Este programa permitir\u00e1 que voc\u00ea adquira as ferramentas necess\u00e1rias para liderar projetos em um ambiente digital e competitivo. Descubra mais e leve sua carreira para o pr\u00f3ximo n\u00edvel!<\/p>\n\n\n\n<p>Fonte: <br><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/videos-cortos-hype-adelanta-consumo-tv-streaming\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Marketing Direto<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em um mundo cada vez mais digitalizado, os v\u00eddeos curtos surgiram como o formato de conte\u00fado mais popular, superando at\u00e9 mesmo a televis\u00e3o tradicional e as plataformas de streaming. De acordo com um estudo recente da Ampere Analysis, 63% da popula\u00e7\u00e3o mundial consome v\u00eddeos curtos diariamente, um dado que reflete como as prefer\u00eancias dos usu\u00e1rios [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":31792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[3550,10536,10537,9845,2134,2009,5235,10538,10534,6385,10535,3444],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O auge dos v\u00eddeos curtos: uma mudan\u00e7a no consumo de m\u00eddia - FuniBlogs - FUNIBER<\/title>\n<meta name=\"description\" content=\"Os v\u00eddeos curtos n\u00e3o s\u00e3o apenas um fen\u00f4meno geracional, mas uma revolu\u00e7\u00e3o midi\u00e1tica que est\u00e1 transformando o consumo global.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2025\/07\/09\/auge-videos-curtos-mudanca-consumo-midia\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O auge dos v\u00eddeos curtos: uma mudan\u00e7a no consumo de m\u00eddia - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"Os v\u00eddeos curtos n\u00e3o s\u00e3o apenas um fen\u00f4meno geracional, mas uma revolu\u00e7\u00e3o midi\u00e1tica que est\u00e1 transformando o consumo global.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2025\/07\/09\/auge-videos-curtos-mudanca-consumo-midia\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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