{"id":4185,"date":"2014-03-26T11:26:49","date_gmt":"2014-03-26T11:26:49","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=4185"},"modified":"2014-03-26T11:26:49","modified_gmt":"2014-03-26T11:26:49","slug":"influencia-do-preco-no-rumo-do-negocio","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2014\/03\/26\/influencia-do-preco-no-rumo-do-negocio","title":{"rendered":"Influ\u00eancia do pre\u00e7o no rumo do neg\u00f3cio"},"content":{"rendered":"<p>Estabelecer o pre\u00e7o dos produtos pode fazer uma grande diferen\u00e7a no rumo que a organiza\u00e7\u00e3o tomar\u00e1. O pre\u00e7o n\u00e3o s\u00f3 reflete o valor real de um produto, mas tamb\u00e9m cont\u00e9m todo o valor subjetivo que o usu\u00e1rio confere a uma determinada marca. Atualmente as empresas podem optar por tr\u00eas estrat\u00e9gias para fixar o pre\u00e7o de um produto: o pre\u00e7o de subsist\u00eancia, o pre\u00e7o de mercado ou um pre\u00e7o tendo em conta o valor agregado do produto.<!--more--><\/p>\n<p>O pre\u00e7o de subsist\u00eancia \u00e9 aquele que se atribui a um produto para cobrir os custos fixos e vari\u00e1veis decorrentes da produ\u00e7\u00e3o de um bem ou servi\u00e7o, sob um esquema que deixa pouca ou nenhuma margem de lucros.<\/p>\n<p>O pre\u00e7o de mercado se estabelece quando se fixa o valor de venda do produto comparando o pre\u00e7o do produto em rela\u00e7\u00e3o aos pre\u00e7os estabelecidos pelos concorrentes para bens similares. Usualmente se estabelece o mesmo pre\u00e7o que outros concorrentes, at\u00e9 se conseguir o posicionamento no mercado.<\/p>\n<p>O pre\u00e7o gerado por valor agregado se aplica quando se consegue que um produto se posicione e se diferencie no mercado. Nesta estrat\u00e9gia, temos um produto que oferece benef\u00edcios ou possui caracter\u00edsticas que outro produto do mercado n\u00e3o possui. Neste caso, o produto ou servi\u00e7o permite estabelecer um pre\u00e7o alto, dependendo do segmento do mercado que desejamos alcan\u00e7ar.<\/p>\n<p>O pre\u00e7o fixado determinar\u00e1 em muitos casos o segmento de mercado no qual se desenvolver\u00e1 a empresa e a velocidade de evolu\u00e7\u00e3o no mercado.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estabelecer o pre\u00e7o dos produtos pode fazer uma grande diferen\u00e7a no rumo que a organiza\u00e7\u00e3o tomar\u00e1. O pre\u00e7o n\u00e3o s\u00f3 reflete o valor real de um produto, mas tamb\u00e9m cont\u00e9m todo o valor subjetivo que o usu\u00e1rio confere a uma determinada marca. Atualmente as empresas podem optar por tr\u00eas estrat\u00e9gias para fixar o pre\u00e7o de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[272,87],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influ\u00eancia do pre\u00e7o no rumo do neg\u00f3cio - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influ\u00eancia do pre\u00e7o no rumo do neg\u00f3cio - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"Estabelecer o pre\u00e7o dos produtos pode fazer uma grande diferen\u00e7a no rumo que a organiza\u00e7\u00e3o tomar\u00e1. 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