{"id":5112,"date":"2014-07-18T19:51:03","date_gmt":"2014-07-18T19:51:03","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=5112"},"modified":"2014-07-18T19:51:03","modified_gmt":"2014-07-18T19:51:03","slug":"a-dor-e-a-beleza-de-ser-empreendedor","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2014\/07\/18\/a-dor-e-a-beleza-de-ser-empreendedor","title":{"rendered":"A dor e a beleza de ser empreendedor"},"content":{"rendered":"<p>\u201c<em>Deixe de lado a poesia de ter um neg\u00f3cio pr\u00f3prio. N\u00e3o \u00e9 heresia. O mundo \u00e9 duro. A vida \u00e9 lucro. Seja s\u00f3brio<\/em>.\u201d Assim, aconselha o professor de Empreendedorismo do Insper, Marcelo Nakagawa, que rima as dificuldades de quem leva um neg\u00f3cio com a dor do consumidor.<\/p>\n<p>Com um pouco de poesia ele ressalta os desafios de quem quer empreender, por exemplo a luta dos concorrentes para atrair os clientes ou a limita\u00e7\u00e3o de recursos, as exig\u00eancias legais e as dificuldades financeiras.<!--more--><\/p>\n<p>O autor lembra tamb\u00e9m que combinar \u00e9 importante: a sua personalidade com o neg\u00f3cio, a afinidade entre os s\u00f3cios e at\u00e9 mesmo combinar as pessoas para formar a equipe. \u201c<em>Mas de nada adianta um bom time se a jogada n\u00e3o for combinada. O que a empresa quer ser?<\/em>\u201d, escreve Nakagawa.<\/p>\n<p>S\u00f3 personalidade n\u00e3o \u00e9 sin\u00f4nimo de alegria, a\u00ed vem o trabalho \u00e1rduo que \u00e9 ter estrat\u00e9gia, meta, objetivo. Um trabalho executivo que deve contornar a dor do consumidor com o balan\u00e7o da empresa.<\/p>\n<p>Mas tanta transpira\u00e7\u00e3o, n\u00e3o impede a imagina\u00e7\u00e3o. O especialista em empreendedorismo faz rima para lembrar que realizar um desejo inovador ou ter uma empresa \u00e9 duro mas tamb\u00e9m bonito.<\/p>\n<p>Fonte: <a href=\"http:\/\/revistapegn.globo.com\/Colunistas\/Marcelo-Nakagawa\/noticia\/2014\/06\/empreender-nao-e-poesia.html\">http:\/\/revistapegn.globo.com\/Colunistas\/Marcelo-Nakagawa\/noticia\/2014\/06\/empreender-nao-e-poesia.html<\/a><\/p>\n<p>Foto: Alguns direitos reservados <span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: medium;\">por <\/span><\/span><\/span><span style=\"color: #2259c9;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"font-size: medium;\"><a href=\"https:\/\/www.flickr.com\/photos\/jonasrask\/\">Jonas Rask<\/a>\/Flickr.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDeixe de lado a poesia de ter um neg\u00f3cio pr\u00f3prio. N\u00e3o \u00e9 heresia. O mundo \u00e9 duro. A vida \u00e9 lucro. Seja s\u00f3brio.\u201d Assim, aconselha o professor de Empreendedorismo do Insper, Marcelo Nakagawa, que rima as dificuldades de quem leva um neg\u00f3cio com a dor do consumidor. Com um pouco de poesia ele ressalta os [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[262],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A dor e a beleza de ser empreendedor - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/07\/18\/a-dor-e-a-beleza-de-ser-empreendedor\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A dor e a beleza de ser empreendedor - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"\u201cDeixe de lado a poesia de ter um neg\u00f3cio pr\u00f3prio. N\u00e3o \u00e9 heresia. O mundo \u00e9 duro. A vida \u00e9 lucro. Seja s\u00f3brio.\u201d Assim, aconselha o professor de Empreendedorismo do Insper, Marcelo Nakagawa, que rima as dificuldades de quem leva um neg\u00f3cio com a dor do consumidor. 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