{"id":5395,"date":"2014-08-25T12:58:28","date_gmt":"2014-08-25T12:58:28","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=5395"},"modified":"2014-08-25T13:00:26","modified_gmt":"2014-08-25T13:00:26","slug":"principios-de-uma-empresa-consciente","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente","title":{"rendered":"Princ\u00edpios de uma empresa consciente"},"content":{"rendered":"<p>Um capitalismo socialmente respons\u00e1vel \u00e9 poss\u00edvel? Sim, defende o movimento Capitalismo Consciente que vem crescendo pelo mundo e j\u00e1 conta com representantes na Austr\u00e1lia, no Brasil e no M\u00e9xico. O movimento come\u00e7ou nos Estados Unidos com a inten\u00e7\u00e3o de gerar empresas nas quais o lucro n\u00e3o seja o fim principal, e sim algo que se conquista atrav\u00e9s de outras atitudes que garantam valor para clientes, funcion\u00e1rios, comunidade e meio ambiente.<!--more--><\/p>\n<p>As empresas Google, Southwest Airlines e Costcho seriam os exemplos do movimento, de acordo com os fundadores, o norte-americano John Mackey e o indiano Raj Sisodia.<\/p>\n<p>No Brasil, o movimento come\u00e7ou em 2009 a partir de um grupo de lideran\u00e7as empresariais chamada de Rede de L\u00edderes Conscientes (RLC), que ap\u00f3s o encontro em 2011 com o movimento norte-americano decidiu fundar uma associa\u00e7\u00e3o sem fins lucrativos que difundisse os preceitos do Capitalismo Consciente.<\/p>\n<p>Durante uma palestra realizada no dia 19 de agosto, o executivo Jos\u00e9 Luiz Weiss, diretor de RH para a Am\u00e9rica Latina na empresa Syngenta e um dos fundadores do movimento no Brasil, argumentou que o aumento da renda per capita no mundo, gerada nas \u00faltimas d\u00e9cadas \u00e9 um aspecto positivo do capitalismo. Por outro lado, reconhece que o sistema tem muitos problemas.<\/p>\n<p>\u201cN\u00e3o se trata de um modelo perfeito\u201d, afirmou. Weiss apresentou os quatro princ\u00edpios necess\u00e1rios para uma empresa entrar no Capitalismo Consciente:<\/p>\n<p><strong>1)\u00a0\u00a0\u00a0\u00a0\u00a0 Ter um prop\u00f3sito al\u00e9m do lucro<\/strong><\/p>\n<p><strong>2)\u00a0\u00a0\u00a0\u00a0 Lideran\u00e7a Constante<\/strong><\/p>\n<p><strong>3)\u00a0\u00a0\u00a0\u00a0 Impacto Consciente<\/strong><\/p>\n<p><strong>4)\u00a0\u00a0\u00a0\u00a0 Cultura Consciente<\/strong><\/p>\n<p>De acordo com Weiss, a empresa deve focar em \u201cfazer o bem\u201d para toda a sociedade, incluindo os fornecedores, os clientes e o meio ambiente. Para isso \u00e9 necess\u00e1ria a presen\u00e7a de uma lideran\u00e7a que defina os valores e as estrat\u00e9gias para saibam consolidar essa vis\u00e3o de mundo na empresa.<br \/>\nEntender que todos devem ganhar com a empresa \u00e9 fundamental com o modelo de capitalismo consciente. \u201cO objetivo dessas organiza\u00e7\u00f5es \u00e9 maximizar o valor do neg\u00f3cio para acionistas, colaboradores, clientes, sindicato, governo\u201d.<\/p>\n<p>Fonte: <a href=\"http:\/\/fnbr.es\/s1\">http:\/\/fnbr.es\/s1<\/a><\/p>\n<p><a href=\"http:\/\/fnbr.es\/s2\">http:\/\/fnbr.es\/s2<\/a>, <a href=\"http:\/\/www.consciouscapitalism.org\/\">http:\/\/www.consciouscapitalism.org\/<\/a><\/p>\n<p>Foto: Logo Capitalismo Consciente. Divulga\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um capitalismo socialmente respons\u00e1vel \u00e9 poss\u00edvel? Sim, defende o movimento Capitalismo Consciente que vem crescendo pelo mundo e j\u00e1 conta com representantes na Austr\u00e1lia, no Brasil e no M\u00e9xico. O movimento come\u00e7ou nos Estados Unidos com a inten\u00e7\u00e3o de gerar empresas nas quais o lucro n\u00e3o seja o fim principal, e sim algo que se [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[455],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Princ\u00edpios de uma empresa consciente - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Princ\u00edpios de uma empresa consciente - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"Um capitalismo socialmente respons\u00e1vel \u00e9 poss\u00edvel? Sim, defende o movimento Capitalismo Consciente que vem crescendo pelo mundo e j\u00e1 conta com representantes na Austr\u00e1lia, no Brasil e no M\u00e9xico. O movimento come\u00e7ou nos Estados Unidos com a inten\u00e7\u00e3o de gerar empresas nas quais o lucro n\u00e3o seja o fim principal, e sim algo que se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-25T12:58:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-25T13:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2014\/08\/TI_Logo+Capitalsmo+Consciente+Brasil+Principios+Gerais+da+Empresa+Consciente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Princ\u00edpios de uma empresa consciente\",\"datePublished\":\"2014-08-25T12:58:28+00:00\",\"dateModified\":\"2014-08-25T13:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Capitalismo Consciente\"],\"articleSection\":[\"Tecnologias TIC\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/tecnologias-tic\/2014\/08\/25\/principios-de-uma-empresa-consciente\",\"name\":\"Princ\u00edpios de uma empresa consciente - 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