{"id":5651,"date":"2014-09-23T08:50:42","date_gmt":"2014-09-23T08:50:42","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=5651"},"modified":"2014-09-23T08:50:42","modified_gmt":"2014-09-23T08:50:42","slug":"marketing-para-museus","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus","title":{"rendered":"Marketing para museus"},"content":{"rendered":"<p>Os museus tradicionalmente s\u00e3o vistos como espa\u00e7os em que \u00e9 promovida a cultura com o apoio do Estado ou de empresas privadas. Com o avan\u00e7o das comunica\u00e7\u00f5es, os sistemas de promo\u00e7\u00e3o e a crescente economia, os museus t\u00eam a necessidade de conseguir recursos aplicando estrat\u00e9gias de marketing. Agora o desafio consiste em obter um equil\u00edbrio entre os interesses culturais e comerciais.<!--more--><\/p>\n<p>Nos Estados Unidos, os maiores museus seguem um modelo comercial, com um motor de marketing bem estruturado. A entrada de dinheiro permite ao museu ampliar sua cole\u00e7\u00e3o de obras e atrair mais pessoas interessadas em arte. Alguns museus contam com um arrecadador, e determinadas empresas optam por oferecer financiamento em troca de um pouco de publicidade dentro do museu.<\/p>\n<p>As novas ferramentas de marketing permitem conhecer muito mais o p\u00fablico, e as redes sociais permitem que os museus menores ou de or\u00e7amento escasso cheguem a um p\u00fablico muito amplo. O novo ambiente de promo\u00e7\u00e3o digital oferece oportunidades para todo tipo de museus.<\/p>\n<p>Os museus agora recorrem a estrat\u00e9gias como as exposi\u00e7\u00f5es tempor\u00e1rias, apoiadas por uma potente campanha publicit\u00e1ria, para fazer com que mais pessoas se interessem pelas mostras de arte. Os museus est\u00e3o ingressando no mundo do marketing cultural, e \u00e9 necess\u00e1rio que se trabalhe com ferramentas empresariais sem perder de vista a ess\u00eancia cultural do museu.<\/p>\n<p>Fonte:<\/p>\n<p>http:\/\/musyalgomas.blogspot.com.es\/2011\/03\/marketing-y-museos.html<\/p>\n<p>Foto CC:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os museus tradicionalmente s\u00e3o vistos como espa\u00e7os em que \u00e9 promovida a cultura com o apoio do Estado ou de empresas privadas. Com o avan\u00e7o das comunica\u00e7\u00f5es, os sistemas de promo\u00e7\u00e3o e a crescente economia, os museus t\u00eam a necessidade de conseguir recursos aplicando estrat\u00e9gias de marketing. Agora o desafio consiste em obter um equil\u00edbrio [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[87,258,497],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing para museus - FuniBlogs - FUNIBER<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing para museus - FuniBlogs - FUNIBER\" \/>\n<meta property=\"og:description\" content=\"Os museus tradicionalmente s\u00e3o vistos como espa\u00e7os em que \u00e9 promovida a cultura com o apoio do Estado ou de empresas privadas. Com o avan\u00e7o das comunica\u00e7\u00f5es, os sistemas de promo\u00e7\u00e3o e a crescente economia, os museus t\u00eam a necessidade de conseguir recursos aplicando estrat\u00e9gias de marketing. Agora o desafio consiste em obter um equil\u00edbrio [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-23T08:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2014\/09\/EMP_museo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Marketing para museus\",\"datePublished\":\"2014-09-23T08:50:42+00:00\",\"dateModified\":\"2014-09-23T08:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Marketing\",\"Museus\",\"Promo\u00e7\u00e3o\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus\",\"name\":\"Marketing para museus - FuniBlogs - FUNIBER\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2014-09-23T08:50:42+00:00\",\"dateModified\":\"2014-09-23T08:50:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing para museus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - FUNIBER\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\",\"name\":\"FuniBlogs - FUNIBER\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"contentUrl\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"width\":1,\"height\":1,\"caption\":\"FuniBlogs - FUNIBER\"},\"image\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/funiber\",\"https:\/\/twitter.com\/FUNIBER\",\"https:\/\/www.instagram.com\/funiber_becas\",\"https:\/\/www.youtube.com\/user\/funiber\",\"https:\/\/www.linkedin.com\/company\/funiber\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\",\"name\":\"Michelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g\",\"caption\":\"Michelle\"},\"url\":\"https:\/\/www.funiber.blog\/pt\/author\/michelle-moreira\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing para museus - FuniBlogs - FUNIBER","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"pt_BR","og_type":"article","og_title":"Marketing para museus - FuniBlogs - FUNIBER","og_description":"Os museus tradicionalmente s\u00e3o vistos como espa\u00e7os em que \u00e9 promovida a cultura com o apoio do Estado ou de empresas privadas. Com o avan\u00e7o das comunica\u00e7\u00f5es, os sistemas de promo\u00e7\u00e3o e a crescente economia, os museus t\u00eam a necessidade de conseguir recursos aplicando estrat\u00e9gias de marketing. Agora o desafio consiste em obter um equil\u00edbrio [&hellip;]","og_url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus","og_site_name":"FuniBlogs - FUNIBER","article_publisher":"https:\/\/www.facebook.com\/funiber","article_published_time":"2014-09-23T08:50:42+00:00","og_image":[{"width":500,"height":332,"url":"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2014\/09\/EMP_museo.jpg","type":"image\/jpeg"}],"author":"Michelle","twitter_card":"summary_large_image","twitter_creator":"@FUNIBER","twitter_site":"@FUNIBER","twitter_misc":{"Escrito por":"Michelle","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus#article","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus"},"author":{"name":"Michelle","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d"},"headline":"Marketing para museus","datePublished":"2014-09-23T08:50:42+00:00","dateModified":"2014-09-23T08:50:42+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus"},"wordCount":249,"publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"keywords":["Marketing","Museus","Promo\u00e7\u00e3o"],"articleSection":["Empresas, Dire\u00e7\u00e3o e RH"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus","url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus","name":"Marketing para museus - FuniBlogs - FUNIBER","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/#website"},"datePublished":"2014-09-23T08:50:42+00:00","dateModified":"2014-09-23T08:50:42+00:00","breadcrumb":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2014\/09\/23\/marketing-para-museus#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blogs.funiber.org\/pt"},{"@type":"ListItem","position":2,"name":"Marketing para museus"}]},{"@type":"WebSite","@id":"https:\/\/blogs.funiber.org\/pt\/#website","url":"https:\/\/blogs.funiber.org\/pt\/","name":"FuniBlogs - FUNIBER","description":"","publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blogs.funiber.org\/pt\/#organization","name":"FuniBlogs - FUNIBER","url":"https:\/\/blogs.funiber.org\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","contentUrl":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","width":1,"height":1,"caption":"FuniBlogs - FUNIBER"},"image":{"@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/funiber","https:\/\/twitter.com\/FUNIBER","https:\/\/www.instagram.com\/funiber_becas","https:\/\/www.youtube.com\/user\/funiber","https:\/\/www.linkedin.com\/company\/funiber"]},{"@type":"Person","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d","name":"Michelle","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g","caption":"Michelle"},"url":"https:\/\/www.funiber.blog\/pt\/author\/michelle-moreira"}]}},"jetpack_featured_media_url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2014\/09\/EMP_museo.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7ee1t-1t9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/5651"}],"collection":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":3,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"predecessor-version":[{"id":5655,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/5651\/revisions\/5655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media\/5652"}],"wp:attachment":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}