{"id":7091,"date":"2015-06-18T09:05:39","date_gmt":"2015-06-18T09:05:39","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=7091"},"modified":"2015-06-18T09:06:09","modified_gmt":"2015-06-18T09:06:09","slug":"funiber-usuarios-confiam-no-conteudo-das-pesquisas-online","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2015\/06\/18\/funiber-usuarios-confiam-no-conteudo-das-pesquisas-online","title":{"rendered":"Usu\u00e1rios confiam no conte\u00fado das pesquisas online"},"content":{"rendered":"<p>De acordo com uma pesquisa realizada pela empresa <a href=\"http:\/\/www.edelman.com\" target=\"_blank\">Edelman<\/a> em novembro, <strong>64% dos usu\u00e1rios confiam na informa\u00e7\u00e3o fornecida pelas ferramentas de busca na Internet<\/strong>. Esta tend\u00eancia continua aumentando, enquanto <strong>a m\u00eddia tradicional, por outro lado, perde a credibilidade entre o p\u00fablico<\/strong>, mantendo-se em 62%. Assim, a gera\u00e7\u00e3o de conte\u00fado relevante para os buscadores continua sendo uma importante estrat\u00e9gia na constru\u00e7\u00e3o de uma imagem de marca na rede.<!--more--><\/p>\n<p>O relat\u00f3rio da Edelman indica que os meios h\u00edbridos, que combinam as m\u00eddias tradicionais e as digitais, t\u00eam uma credibilidade de 53%. As redes sociais t\u00eam um n\u00edvel de confian\u00e7a de 48% e <strong>os websites corporativos e os blogs de 47%.<\/strong><\/p>\n<p>\u00c9 interessante ver, nesse estudo, que a confian\u00e7a na m\u00eddia digital, no que se refere \u00e0 procura de trabalho, aumentou de 29% para 31%, enquanto a procura nos jornais caiu de 25% para 21%.<\/p>\n<p>Estes n\u00fameros s\u00e3o importantes quando <strong>consideramos a publica\u00e7\u00e3o de conte\u00fados relacionados \u00e0 nossa marca<\/strong>. As ferramentas de busca ser\u00e3o cada vez mais relevantes, e isso torna necess\u00e1rio que as empresas desenvolvam uma estrat\u00e9gia adequada de promo\u00e7\u00e3o digital, considerando a <strong>cria\u00e7\u00e3o de um conte\u00fado que seja facilmente encontrado pelos buscadores<\/strong>, <strong>empregando uma estrat\u00e9gia de SEO<\/strong> que ajude a elevar o seu posicionamento para o topo das pesquisas nas \u00e1reas em que ela se desenvolve.<\/p>\n<p>Fernando Herrera, fundador da <a href=\"http:\/\/www.roastbrief.com.mx\">Roastbrief.com.mx<\/a>, <a href=\"http:\/\/www.roastbrief.com.mx\/2013\/01\/las-5-cs-claves-para-la-generacion-de-contenidos\/\">indicou em seu blog<\/a> que, para gerar conte\u00fado, devemos<strong> considerar cinco caracter\u00edsticas: coer\u00eancia, criatividade, qualidade, continuidade e comunica\u00e7\u00e3o de via dupla com os leitores.<\/strong> Considerando estes aspectos, a empresa conseguir\u00e1 consolidar a imagem de sua marca e aumentar a lealdade e a confian\u00e7a de seus usu\u00e1rios.<\/p>\n<p>A <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\"><strong>FUNIBER<\/strong><\/a> oferece <a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/organizacao-empresarial-desenvolvimento-diretivo-rh-e-cooperativismo\/\" target=\"_blank\"><strong>especializa\u00e7\u00f5es e mestrados<\/strong><\/a> para profissionais de todo o mundo. Los graduados de <strong>FUNIBER<\/strong> que poder\u00e3o dirigir neg\u00f3cios tradicionais e digitais utilizando ferramentas eficientes de gest\u00e3o.<\/p>\n<p>Fontes:<br \/>\n<a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/medios\/la-informacion-obtenida-por-busquedas-online-en-la-que-mas-confian-los-usuarios\/\">http:\/\/www.marketingdirecto.com\/actualidad\/medios\/la-informacion-obtenida-por-busquedas-online-en-la-que-mas-confian-los-usuarios\/<\/a><\/p>\n<p>Foto:<a href=\"https:\/\/pixabay.com\/en\/finger-touch-hand-structure-769300\/\" target=\"_blank\"> Dominio P\u00fablico\/Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acordo com uma pesquisa realizada pela empresa Edelman em novembro, 64% dos usu\u00e1rios confiam na informa\u00e7\u00e3o fornecida pelas ferramentas de busca na Internet. Esta tend\u00eancia continua aumentando, enquanto a m\u00eddia tradicional, por outro lado, perde a credibilidade entre o p\u00fablico, mantendo-se em 62%. Assim, a gera\u00e7\u00e3o de conte\u00fado relevante para os buscadores continua sendo [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[690,248,86,671,691,641,568],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usu\u00e1rios confiam no conte\u00fado das pesquisas online - FuniBlogs - FUNIBER<\/title>\n<meta name=\"description\" content=\"64% dos usu\u00e1rios afirmam, segundo estudo, confian\u00e7a nos resultados das pesquisas online\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usu\u00e1rios confiam no conte\u00fado das pesquisas online - 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