{"id":7280,"date":"2015-07-06T12:23:15","date_gmt":"2015-07-06T12:23:15","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=7280"},"modified":"2015-07-17T12:30:08","modified_gmt":"2015-07-17T12:30:08","slug":"funiber-desafios-do-comercio-eletronico","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/tecnologias-tic\/2015\/07\/06\/funiber-desafios-do-comercio-eletronico","title":{"rendered":"Desafios do com\u00e9rcio eletr\u00f4nico"},"content":{"rendered":"<p>O livro &#8220;<a href=\"http:\/\/nextecommerce.com.br\/lancamento-do-livro-comercio-eletronico-melhores-praticas-do-mercado-brasileiro\/\" target=\"_blank\">Com\u00e9rcio Eletr\u00f4nico &#8211; Melhores Pr\u00e1ticas do Mercado Brasileiro<\/a>&#8220;, do especialista em e-commerce e mestre em administra\u00e7\u00e3o de empresas, Gabriel Lima, \u00e9 um conjunto de cases e dados que se apresentam como um<strong> guia did\u00e1tico para aqueles que querem atuar com com\u00e9rcio eletr\u00f4nico<\/strong>.<!--more--><\/p>\n<p>O autor defende a import\u00e2ncia, para os profissionais que est\u00e3o come\u00e7ando a operar com com\u00e9rcio eletr\u00f4nico, de conhecer as dificuldades do setor, e mais ainda, entender que abrir uma loja online n\u00e3o pode ser apenas uma extens\u00e3o da loja f\u00edsica.<\/p>\n<p>&#8220;Falo de criar campanhas inovadoras de marketing, gerir o estoque de forma inteligente e gerar a\u00e7\u00f5es que levem ao aumento do ciclo de venda de seus clientes. Agora \u00e9 uma quest\u00e3o de personaliza\u00e7\u00e3o, de experi\u00eancia mobile&#8221;, diz Lima, em entrevista para a revista <a href=\"http:\/\/epocanegocios.globo.com\/\" target=\"_blank\">\u00c9poca Neg\u00f3cios<\/a>.<\/p>\n<p>Ele tamb\u00e9m ressalta o uso de m\u00e9tricas para estudar o custo-benef\u00edcio dos fretes, ou o tempo m\u00e9dio de resolu\u00e7\u00e3o das reclama\u00e7\u00f5es de entrega e produtos. <strong>Com o avan\u00e7o do com\u00e9rcio eletr\u00f4nico, \u00e9 importante que o setor no pa\u00eds consiga usar de maneira mais sistem\u00e1tica m\u00e9tricas para ganhar efici\u00eancia e competitividade<\/strong>.<\/p>\n<p>Mas que os desafios n\u00e3o intimidem os profissionais de TI e neg\u00f3cios que queiram atuar no setor. O potencial do e-commerce ainda \u00e9 enorme. No Brasil, de acordo com estudos recentes, o crescimento foi 7,4% em rela\u00e7\u00e3o ao ano anterior, com as vendas de m\u00f3veis e vestu\u00e1rio se destacando acima das vendas totais.<\/p>\n<p>Na <a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\">FUNIBER<\/a>, os <a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/tecnologias-da-informacao\/\" target=\"_blank\">cursos de TI<\/a> oferecem aos profissionais conhecimentos\u00a0para desenvolver as compet\u00eancias necess\u00e1rias nas \u00e1reas de tecnologia.<\/p>\n<p>Fonte: <a href=\"http:\/\/fnbr.es\/1aa\">http:\/\/fnbr.es\/1aa<\/a><\/p>\n<p>Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O livro &#8220;Com\u00e9rcio Eletr\u00f4nico &#8211; Melhores Pr\u00e1ticas do Mercado Brasileiro&#8220;, do especialista em e-commerce e mestre em administra\u00e7\u00e3o de empresas, Gabriel Lima, \u00e9 um conjunto de cases e dados que se apresentam como um guia did\u00e1tico para aqueles que querem atuar com com\u00e9rcio eletr\u00f4nico.<\/p>\n","protected":false},"author":10,"featured_media":7281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[222,285,408,172,248,180,86,87,671,255,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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