{"id":7389,"date":"2015-08-05T11:43:24","date_gmt":"2015-08-05T11:43:24","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=7389"},"modified":"2015-08-05T11:43:24","modified_gmt":"2015-08-05T11:43:24","slug":"o-community-manager-na-empresa","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2015\/08\/05\/o-community-manager-na-empresa","title":{"rendered":"O Community Manager na empresa"},"content":{"rendered":"

N\u00e3o h\u00e1 d\u00favida de que hoje os neg\u00f3cios precisam manter uma imagem nas redes sociais e no mundo digital. Manter canais de comunica\u00e7\u00e3o digital exige a contrata\u00e7\u00e3o de um especialista que seja capaz de elaborar uma estrat\u00e9gia que gere resultados tang\u00edveis, abrindo a possibilidade de concretizar vendas.<\/span><\/p>\n

No ambiente digital, a figura do community manager \u00e9 essencial. Se a pessoa respons\u00e1vel por administrar as comunica\u00e7\u00f5es nas redes sociais comete um erro, os usu\u00e1rios reagir\u00e3o imediatamente postando um coment\u00e1rio negativo ou at\u00e9 reunindo-se para protestar contra a marca. Pelo contr\u00e1rio, um community manager divertido e respeitoso com os usu\u00e1rios ajudar\u00e1 a aumentar a quantidade de visitas e seguidores de uma p\u00e1gina.<\/span><\/p>\n

Mas o entusiasmo n\u00e3o \u00e9 suficiente para obter uma estrat\u00e9gia digital bem-sucedida. O ideal \u00e9 contar com um social media manager encarregado da concep\u00e7\u00e3o da estrat\u00e9gia digital e um community manager, encarregado de executar as opera\u00e7\u00f5es planejadas.<\/span><\/p>\n

Atualmente, s\u00e3o poucos os profissionais que optam pelo posto de community manager. Gabriel Zaldivar, consultor de marketing, indica em um artigo publicado no CNNexpansion.com<\/a> que \u201cOs community managers que existem se formaram ao longo do caminho e s\u00e3o jovens geeks\u201d. Um profissional que opte por este posto deve ser formado em marketing ou comunica\u00e7\u00e3o e estar alinhado com as estrat\u00e9gias comerciais e de comunica\u00e7\u00e3o da empresa.<\/span><\/p>\n

O community manager encarrega-se de manter os perfis da organiza\u00e7\u00e3o, de analisar a intera\u00e7\u00e3o dos usu\u00e1rios nos diversos canais virtuais, identificar os concorrentes na arena virtual, localizar os l\u00edderes de opini\u00e3o ou influenciadores no meio digital, gerar conversas que beneficiem a marca, analisar as intera\u00e7\u00f5es com os usu\u00e1rios e oferecer estat\u00edsticas sobre as mesmas. Mas, sobretudo, \u00e9 necess\u00e1rio considerar que a principal miss\u00e3o do community manager \u00e9 aumentar a quantidade de seguidores da marca na Internet.<\/span><\/p>\n

Certamente, o objetivo de qualquer empresa sempre ser\u00e1 aumentar o n\u00famero de vendas. Uma adequada gest\u00e3o das redes sociais pode ajudar a equipe de comercializa\u00e7\u00e3o a obter os dados de pessoas interessadas em adquirir o produto ou servi\u00e7o, mas, para aumentar o n\u00famero de seguidores a um ritmo que permita gerar vendas significativas, \u00e9 necess\u00e1rio conhecer muito bem o p\u00fablico-alvo na empresa, de acordo com a opini\u00e3o dos especialistas do mott.pe<\/a>.<\/span><\/p>\n

O trabalho do community manager deve estar inserido na estrat\u00e9gia de comunica\u00e7\u00e3o da empresa. Deve-se planejar o tipo de mensagens a ser publicado na rede, al\u00e9m de ter um plano caso surja uma crise, respondendo sempre com a verdade e com respeito aos usu\u00e1rios.<\/span><\/p>\n

Tratar mal um usu\u00e1rio nas redes sociais \u00e9 um dos piores erros que um community manager pode cometer. Responder com agressividade ou apagar um coment\u00e1rio pode desencadear uma s\u00e9rie de protestos que podem atingir dimens\u00f5es globais.<\/span><\/p>\n

Fonte:
\nhttp:\/\/fnbr.es\/1ca+<\/a><\/span><\/p>\n

Foto com licen\u00e7a Creative Commons: Galer\u00eda la mutante<\/a> em FLICKR<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o h\u00e1 d\u00favida de que hoje os neg\u00f3cios precisam manter uma imagem nas redes sociais e no mundo digital. Manter canais de comunica\u00e7\u00e3o digital exige a contrata\u00e7\u00e3o de um especialista que seja capaz de elaborar uma estrat\u00e9gia que gere resultados tang\u00edveis, abrindo a possibilidade de concretizar vendas.<\/p>\n","protected":false},"author":10,"featured_media":7405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[408,172,248,255,61],"jetpack_publicize_connections":[],"yoast_head":"\nO Community Manager na empresa - FuniBlogs - FUNIBER<\/title>\n<meta name=\"description\" content=\"A import\u00e2ncia do community manager nas empresas.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Community Manager na empresa - 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