{"id":7907,"date":"2015-10-01T08:59:32","date_gmt":"2015-10-01T08:59:32","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=7907"},"modified":"2015-10-01T08:59:32","modified_gmt":"2015-10-01T08:59:32","slug":"funiber-anuncios-em-televisao-incrementam-os-acessos-web","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2015\/10\/01\/funiber-anuncios-em-televisao-incrementam-os-acessos-web","title":{"rendered":"An\u00fancios em televis\u00e3o incrementam os acessos web"},"content":{"rendered":"<p>De acordo com uma pesquisa realizada pela Video Advetising Boreau, os an\u00fancios de televis\u00e3o t\u00eam um impacto direto no tr\u00e1fego na internet e nas cifras do com\u00e9rcio eletr\u00f4nico. O estudo realizado, depois de entrevistar 125 marcas, revelou que <strong>85% das marcas reportaram um incremento nas visitas a suas p\u00e1ginas web ap\u00f3s desenvolver campanhas publicit\u00e1rias, especialmente em televis\u00e3o<\/strong>, que foram efetivas em 87% dos casos.<!--more--><\/p>\n<p>Registrou-se uma queda no tr\u00e1fego de p\u00e1ginas web em 40 das 125 empresas estudadas, e estima-se que este fato ocorreu em 70% dos casos como consequ\u00eancia da redu\u00e7\u00e3o do or\u00e7amento destinado \u00e0 televis\u00e3o.<\/p>\n<p>Para este estudo consideraram-se empresas que superassem os <strong>100 mil usu\u00e1rios mensais, considerando a evolu\u00e7\u00e3o de sua audi\u00eancia na internet entre fevereiro de 2014 e mar\u00e7o de 2015.<\/strong> Sean Cunningham, presidente e CEO da Video Advertising Bureau, apontou que o investimento publicit\u00e1rio em televis\u00e3o tem um impacto na cifra de vendas do com\u00e9rcio eletr\u00f4nico das marcas anunciadas.<\/p>\n<p>Nos Estados Unidos, o <strong>investimento publicit\u00e1rio em televis\u00e3o das marcas que participaram da pesquisa ronda os 30 bilh\u00f5es de d\u00f3lares.<\/strong> Entre as 125 empresas que participaram destacam-se marcas como Applebee\u2019s, PNC, Vit\u00f3ria\u2019s Secret e Target.<\/p>\n<p>Ademais, o estudo realizado pela V\u00eddeo Advertising Bureau, que pertence \u00e0s cadeias de televis\u00e3o CBS Corporation, Fox Networks e NBC Universal, n\u00e3o indica conclus\u00f5es sobre a varia\u00e7\u00e3o do investimento em outros meios, como o digital, m\u00eddias sociais ou publicidade durante os mesmos meses.<\/p>\n<p>Os estudantes de <strong><a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/organizacao-empresarial-desenvolvimento-diretivo-rh-e-cooperativismo\/\" target=\"_blank\">Especializa\u00e7\u00f5es e Mestrados em Empresas<\/a><\/strong>\u00a0da\u00a0<strong><a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\">FUNIBER<\/a><\/strong>\u00a0procuram obter informa\u00e7\u00e3o atualizada sobre ferramentas digitais e seu impacto nos neg\u00f3cios para desenvolver as melhores estrat\u00e9gias que permitam melhorar a venda de produtos ou servi\u00e7os da organiza\u00e7\u00e3o.<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/fnbr.es\/1ke\" target=\"_blank\">http:\/\/fnbr.es\/1ke<\/a><\/p>\n<p>Fotografia: Alguns direitos reservados por <a href=\"https:\/\/www.flickr.com\/photos\/flashpro\/4156535452\/sizes\/m\/\" target=\"_blank\">flash.pro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acordo com uma pesquisa realizada pela Video Advetising Boreau, os an\u00fancios de televis\u00e3o t\u00eam um impacto direto no tr\u00e1fego na internet e nas cifras do com\u00e9rcio eletr\u00f4nico. O estudo realizado, depois de entrevistar 125 marcas, revelou que 85% das marcas reportaram um incremento nas visitas a suas p\u00e1ginas web ap\u00f3s desenvolver campanhas publicit\u00e1rias, especialmente [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":7909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[792,285,408,172,119,248,86,87,671,641,255,791],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00fancios em televis\u00e3o incrementam os acessos web - 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