{"id":8406,"date":"2015-11-16T10:51:34","date_gmt":"2015-11-16T10:51:34","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=8406"},"modified":"2015-11-18T08:51:52","modified_gmt":"2015-11-18T08:51:52","slug":"funiber-greenpeace-aproveita-crise-empresas-comunicacao","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao","title":{"rendered":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o"},"content":{"rendered":"

A ONG tem aproveitado a crise para captar valiosos talentos de grandes meios de comunica\u00e7\u00e3o.<\/h2>\n

<\/p>\n

Com o crescimento da Internet e os cortes de or\u00e7amento para publicidade, os meios de comunica\u00e7\u00e3o enfrentam mundialmente uma crise que tem obrigado a reduzir seu pessoal. Devido \u00e0 mudan\u00e7a, muitos talentos, principalmente da \u00e1rea de Jornalismo Investigativo, foram despedidos. O Greenpeace decidiu recuperar estes talentos e formar sua pr\u00f3pria ag\u00eancia de jornalistas investigativos<\/strong> com brilhantes profissionais que trabalharam para meios como o New York Times ou a BBC.<\/p>\n

Agora s\u00e3o mais as Organiza\u00e7\u00f5es sem fins lucrativos contratando jornalistas investigativos para aumentar a vigil\u00e2ncia, exposi\u00e7\u00e3o e resposta a assuntos que s\u00e3o vitais para suas atividades<\/strong>.<\/p>\n

O Greenpeace contratou jornalistas que estar\u00e3o a cargo de pesquisas em torno de temas como o corte de \u00e1rvores ou o aquecimento global<\/strong>. Os jornalistas incorporados \u00e0 ONG t\u00eam a capacidade de apresentar ao p\u00fablico informa\u00e7\u00e3o com a mesma qualidade que ofereciam aos leitores dos grandes meios de comunica\u00e7\u00e3o onde trabalhavam, e isto permitir\u00e1 que as pessoas tenham acesso \u00e0 informa\u00e7\u00e3o mais rica em temas relacionados ao Meio Ambiente e que se obtenha maior impacto na audi\u00eancia.<\/p>\n

A nova gera\u00e7\u00e3o de jornalistas contratados pelo Greenpeace agora tem acesso a novas tecnologias como drones ou imagens de sat\u00e9lite e compartilham informa\u00e7\u00e3o com especialistas e jornalistas vinculados ao tema de Meio Ambiente em todo mundo; pouco a pouco a rede de contatos vai crescendo e a informa\u00e7\u00e3o proporcionada aos meios permitir\u00e1 uma exposi\u00e7\u00e3o que ser\u00e1 muito valiosa para a ONG.<\/p>\n

Uma crise econ\u00f4mica n\u00e3o apenas implica estabelecer cortes de custos, devem-se identificar as oportunidades<\/strong> que permitam alavancar o desenvolvimento da marca aproveitando fatores que os competidores ou outras ind\u00fastrias n\u00e3o podem aproveitar. Os profissionais formados nos Mestrados e Especializa\u00e7\u00f5es de Gest\u00e3o de Empresas<\/a><\/strong>\u00a0da\u00a0FUNIBER<\/a><\/strong>\u00a0aprendem a identificar e aproveitar as oportunidades do mercado para melhorar o rendimento de suas organiza\u00e7\u00f5es.<\/p>\n

Fonte:\u00a0http:\/\/fnbr.es\/1t0<\/a><\/p>\n

Fotografia:\u00a0Divulga\u00e7\u00e3o\u00a0Greenpeace<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A ONG tem aproveitado a crise para captar valiosos talentos de grandes meios de comunica\u00e7\u00e3o.<\/p>\n","protected":false},"author":16,"featured_media":8408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[873,285,408,172,248,156,215,641,255],"jetpack_publicize_connections":[],"yoast_head":"\nGreenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o para captar valiosos talentos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o para captar valiosos talentos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-16T10:51:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-18T08:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2015\/11\/funiber-greenpeace.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mariana Dornelles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariana Dornelles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\"},\"author\":{\"name\":\"Mariana Dornelles\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/cebedd0aef5286687ce641276452c76d\"},\"headline\":\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o\",\"datePublished\":\"2015-11-16T10:51:34+00:00\",\"dateModified\":\"2015-11-18T08:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Crise\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Funiber\",\"Greenpeace\",\"Meios de Comunica\u00e7\u00e3o\",\"Opini\u00e3o FUNIBER\",\"Opini\u00f5es Funiber\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\",\"name\":\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2015-11-16T10:51:34+00:00\",\"dateModified\":\"2015-11-18T08:51:52+00:00\",\"description\":\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o para captar valiosos talentos.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - FUNIBER\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\",\"name\":\"FuniBlogs - FUNIBER\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"contentUrl\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"width\":1,\"height\":1,\"caption\":\"FuniBlogs - FUNIBER\"},\"image\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/funiber\",\"https:\/\/twitter.com\/FUNIBER\",\"https:\/\/www.instagram.com\/funiber_becas\",\"https:\/\/www.youtube.com\/user\/funiber\",\"https:\/\/www.linkedin.com\/company\/funiber\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/cebedd0aef5286687ce641276452c76d\",\"name\":\"Mariana Dornelles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2fbaa65ea908e82807b005c351db3c9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2fbaa65ea908e82807b005c351db3c9d?s=96&d=mm&r=g\",\"caption\":\"Mariana Dornelles\"},\"url\":\"https:\/\/www.funiber.blog\/pt\/author\/mariana-dornelles\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o","description":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o para captar valiosos talentos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao","og_locale":"pt_BR","og_type":"article","og_title":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o","og_description":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o para captar valiosos talentos.","og_url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao","og_site_name":"FuniBlogs - FUNIBER","article_publisher":"https:\/\/www.facebook.com\/funiber","article_published_time":"2015-11-16T10:51:34+00:00","article_modified_time":"2015-11-18T08:51:52+00:00","og_image":[{"width":576,"height":383,"url":"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2015\/11\/funiber-greenpeace.jpg","type":"image\/jpeg"}],"author":"Mariana Dornelles","twitter_card":"summary_large_image","twitter_creator":"@FUNIBER","twitter_site":"@FUNIBER","twitter_misc":{"Escrito por":"Mariana Dornelles","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao#article","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao"},"author":{"name":"Mariana Dornelles","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/cebedd0aef5286687ce641276452c76d"},"headline":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o","datePublished":"2015-11-16T10:51:34+00:00","dateModified":"2015-11-18T08:51:52+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao"},"wordCount":354,"publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"keywords":["Crise","Educa\u00e7\u00e3o","Educa\u00e7\u00e3o a Dist\u00e2ncia","Empresas","Funiber","Greenpeace","Meios de Comunica\u00e7\u00e3o","Opini\u00e3o FUNIBER","Opini\u00f5es Funiber"],"articleSection":["Empresas, Dire\u00e7\u00e3o e RH"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao","url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao","name":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/#website"},"datePublished":"2015-11-16T10:51:34+00:00","dateModified":"2015-11-18T08:51:52+00:00","description":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o para captar valiosos talentos.","breadcrumb":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/11\/16\/funiber-greenpeace-aproveita-crise-empresas-comunicacao#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blogs.funiber.org\/pt"},{"@type":"ListItem","position":2,"name":"Greenpeace aproveita a crise de empresas de comunica\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/blogs.funiber.org\/pt\/#website","url":"https:\/\/blogs.funiber.org\/pt\/","name":"FuniBlogs - FUNIBER","description":"","publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blogs.funiber.org\/pt\/#organization","name":"FuniBlogs - FUNIBER","url":"https:\/\/blogs.funiber.org\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","contentUrl":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","width":1,"height":1,"caption":"FuniBlogs - FUNIBER"},"image":{"@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/funiber","https:\/\/twitter.com\/FUNIBER","https:\/\/www.instagram.com\/funiber_becas","https:\/\/www.youtube.com\/user\/funiber","https:\/\/www.linkedin.com\/company\/funiber"]},{"@type":"Person","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/cebedd0aef5286687ce641276452c76d","name":"Mariana Dornelles","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2fbaa65ea908e82807b005c351db3c9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fbaa65ea908e82807b005c351db3c9d?s=96&d=mm&r=g","caption":"Mariana Dornelles"},"url":"https:\/\/www.funiber.blog\/pt\/author\/mariana-dornelles"}]}},"jetpack_featured_media_url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2015\/11\/funiber-greenpeace.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7ee1t-2bA","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/8406"}],"collection":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/comments?post=8406"}],"version-history":[{"count":1,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/8406\/revisions"}],"predecessor-version":[{"id":8407,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/8406\/revisions\/8407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media\/8408"}],"wp:attachment":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media?parent=8406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/categories?post=8406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/tags?post=8406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}