{"id":8680,"date":"2015-12-14T10:04:55","date_gmt":"2015-12-14T10:04:55","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=8680"},"modified":"2015-12-14T10:05:40","modified_gmt":"2015-12-14T10:05:40","slug":"funiber-marketing-para-advogados","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2015\/12\/14\/funiber-marketing-para-advogados","title":{"rendered":"Marketing para advogados"},"content":{"rendered":"

Aplicar estrat\u00e9gias de marketing pode impulsionar o neg\u00f3cio dos escrit\u00f3rios de advocacia.<\/h2>\n

Os advogados n\u00e3o costumam aplicar estrat\u00e9gias de marketing porque as consideram desnecess\u00e1rias, mas \u00e9 preciso que os advogados preocupem-se em captar novos clientes<\/strong> para que o neg\u00f3cio siga crescendo. Em geral, os advogados n\u00e3o utilizam ferramentas de marketing, pois existem muitas ideias equivocadas a respeito da aplica\u00e7\u00e3o do marketing no \u00e2mbito legal.<\/p>\n

<\/p>\n

Ao falar de marketing jur\u00eddico, deve-se considerar que o escrit\u00f3rio ganhe relev\u00e2ncia no entorno pela qualidade e credibilidade dos advogados, mais que pela promo\u00e7\u00e3o de um servi\u00e7o. \u00c9 necess\u00e1rio, portanto, falar de uma estrat\u00e9gia de comunica\u00e7\u00e3o para posicionar os advogados como especialistas em uma especificidade<\/strong> e chegar a um p\u00fablico objetivo espec\u00edfico.<\/p>\n

Considera-se tamb\u00e9m que o marketing \u00e9 um processo de venda, mas, na realidade, o marketing est\u00e1 focado no processo de descobrir as necessidades dos clientes para gerar servi\u00e7os que cumpram com as expectativas dos usu\u00e1rios sob um enfoque de venda consultiva, distanciando-se do esquema de venda cl\u00e1ssica em que se pretende colocar um produto no mercado.<\/p>\n

Deve-se considerar o marketing como um investimento, muitos o consideram como um gasto desnecess\u00e1rio, mas deve-se considerar que para conseguir incrementar a quantidade de clientes \u00e9 necess\u00e1rio chegar a eles com uma mensagem clara, que transmita confian\u00e7a e possibilite conhecer as vantagens do escrit\u00f3rio de advogados. Certamente, os grandes escrit\u00f3rios utilizam o marketing contratando pessoal para que se dedique a esta tarefa, mas pequenos escrit\u00f3rios tamb\u00e9m podem contratar os servi\u00e7os de profissionais ou pequenas empresas que permitam desenvolver uma estrat\u00e9gia de marketing de acordo com o tamanho do escrit\u00f3rio de advocacia.<\/p>\n

O advogado ou escrit\u00f3rio de advocacia deve dar tempo para definir a estrat\u00e9gia que deseja seguir para alcan\u00e7ar novos clientes, para mant\u00ea-los e fideliz\u00e1-los como usu\u00e1rios, e tudo isto \u00e9 parte do trabalho de ganhar novos clientes e mant\u00ea-los a longo prazo.<\/p>\n

Os estudantes do Mestrado em Dire\u00e7\u00e3o Estrat\u00e9gica de Marketing<\/a><\/strong> da FUNIBER<\/a><\/strong> desenvolvem as habilidades necess\u00e1rias para posicionar a marca de diversos tipos de empresas em mercados locais, incluindo os escrit\u00f3rios de advocacia, proporcionando um enfoque personalizado ao servi\u00e7o que disponibilizam.<\/p>\n

Fonte:\u00a0http:\/\/fnbr.es\/1yi<\/a><\/p>\n

Foto: Alguns direitos reservados por ssalonso<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aplicar estrat\u00e9gias de marketing pode impulsionar o neg\u00f3cio dos escrit\u00f3rios de advocacia. Os advogados n\u00e3o costumam aplicar estrat\u00e9gias de marketing porque as consideram desnecess\u00e1rias, mas \u00e9 preciso que os advogados preocupem-se em captar novos clientes para que o neg\u00f3cio siga crescendo. Em geral, os advogados n\u00e3o utilizam ferramentas de marketing, pois existem muitas ideias equivocadas […]<\/p>\n","protected":false},"author":16,"featured_media":8682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[285,408,172,248,911,87,671,641,255],"jetpack_publicize_connections":[],"yoast_head":"\nMarketing para advogados<\/title>\n<meta name=\"description\" content=\"Aplicar estrat\u00e9gias de marketing pode impulsionar o neg\u00f3cio dos escrit\u00f3rios de advocacia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/12\/14\/funiber-marketing-para-advogados\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing para advogados\" \/>\n<meta property=\"og:description\" content=\"Aplicar estrat\u00e9gias de marketing pode impulsionar o neg\u00f3cio dos escrit\u00f3rios de advocacia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2015\/12\/14\/funiber-marketing-para-advogados\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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