{"id":9129,"date":"2016-01-15T15:23:35","date_gmt":"2016-01-15T15:23:35","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=9129"},"modified":"2016-01-15T15:23:35","modified_gmt":"2016-01-15T15:23:35","slug":"funiber-melhorar-experiencia-cliente-negocios-b2b","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/01\/15\/funiber-melhorar-experiencia-cliente-negocios-b2b","title":{"rendered":"Melhorar a experi\u00eancia do cliente em neg\u00f3cios B2B"},"content":{"rendered":"

A Internet mudou a rela\u00e7\u00e3o com os clientes no \u00e2mbito das rela\u00e7\u00f5es de neg\u00f3cio a neg\u00f3cio.<\/h2>\n

A Accenture Strategy apresentou o relat\u00f3rio \u201cExperi\u00eancia do consumidor B2B 2015<\/a>\u201d, um documento no qual se analisa a experi\u00eancia de 1.350 executivos de vendas e servi\u00e7os com o cliente B2B (Business to Business<\/em>) de 10 pa\u00edses. No documento, reflete-se o impacto que o aumento de acessos a uma grande oferta possibilitada pela Internet teve nos neg\u00f3cios.<\/p>\n

<\/p>\n

Os executivos entrevistados apontam que os consumidores agora est\u00e3o mais bem informados, s\u00e3o aut\u00f4nomos e avaliam seus fornecedores constantemente.<\/strong> Neste contexto, a Internet cumpre um papel importante, pois uma empresa tem acesso a uma ampla oferta global apenas fazendo uma busca no Google. Os novos consumidores s\u00e3o mais exigentes<\/strong> e \u00e9 necess\u00e1rio ter uma estrat\u00e9gia para melhorar sua experi\u00eancia e conseguir mant\u00ea-los em longo prazo.<\/p>\n

A entrevista indica que 86% dos executivos B2B consideram que a experi\u00eancia do consumidor \u00e9 \u201cmuito importante\u201d,<\/strong> e 79% est\u00e1 convencido que uma experi\u00eancia que se diferencie dos competidores tem um efeito direto nos resultados do neg\u00f3cio; mas, ao mesmo tempo, 66% dos entrevistados considera que os novos competidores proporcionam melhores experi\u00eancias ao consumidor.<\/p>\n

O documento informa que apenas 23% das empresas B2B t\u00eam um retorno alto de investimento em suas invers\u00f5es em experi\u00eancia do consumidor.<\/strong> Al\u00e9m disso, indica-se que quase 20% geram pouco ou nenhum ganho. Calcula-se que 57% de empresas est\u00e1 sobrevivendo e n\u00e3o consegue crescer.<\/strong><\/p>\n

As empresas que atingem lucros importantes t\u00eam estrat\u00e9gias s\u00f3lidas e a capacidade de executar o planejado.<\/strong><\/p>\n

A Accenture classifica as empresas em tr\u00eas categorias, de acordo com sua capacidade para obter lucros de seus investimentos de experi\u00eancia do cliente: os l\u00edderes, os lutadores e os atrasados.<\/p>\n

No documento, explicam-se os principais pontos que conduzem os l\u00edderes ao \u00eaxito<\/strong>:<\/strong>
\n\u2013 Est\u00e3o preparados para alcan\u00e7ar seus objetivos em rela\u00e7\u00e3o \u00e0 experi\u00eancia que querem proporcionar ao cliente.<\/p>\n

\u2013 D\u00e3o mais valor ao servi\u00e7o de p\u00f3s-venda.<\/p>\n

\u2013 N\u00e3o evitam altera\u00e7\u00f5es, criam a mudan\u00e7a.<\/p>\n

\u2013 Investem em canais digitais e tradicionais.<\/p>\n

\u2013 Procuram uma \u00f3tima experi\u00eancia do consumidor com um ecossistema conectado.<\/p>\n

\u2013 Colocam a lideran\u00e7a, colabora\u00e7\u00e3o interna e constru\u00e7\u00e3o de um equil\u00edbrio de habilidades como o centro de suas opera\u00e7\u00f5es.<\/p>\n

A experi\u00eancia do cliente \u00e9 essencial para manter os compradores em um \u00e2mbito competitivo de alcance global. Os estudantes da\u00a0\u00c1rea de Empresas<\/a><\/strong>\u00a0da\u00a0FUNIBER<\/a><\/strong>\u00a0capacitam-se para aplicar novas estrat\u00e9gias em um mercado global altamente competitivo.<\/p>\n

Fonte:\u00a0http:\/\/fnbr.es\/25p<\/a><\/p>\n

Foto: Todos os direitos reservados<\/p>\n","protected":false},"excerpt":{"rendered":"

A Internet mudou a rela\u00e7\u00e3o com os clientes no \u00e2mbito das rela\u00e7\u00f5es de neg\u00f3cio a neg\u00f3cio. A Accenture Strategy apresentou o relat\u00f3rio \u201cExperi\u00eancia do consumidor B2B 2015\u201d, um documento no qual se analisa a experi\u00eancia de 1.350 executivos de vendas e servi\u00e7os com o cliente B2B (Business to Business) de 10 pa\u00edses. No documento, reflete-se […]<\/p>\n","protected":false},"author":16,"featured_media":9150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1035,285,408,172,1034,248,911,86,641,255,26],"jetpack_publicize_connections":[],"yoast_head":"\nMelhorar a experi\u00eancia do cliente em neg\u00f3cios B2B<\/title>\n<meta name=\"description\" content=\"A Internet mudou a rela\u00e7\u00e3o com os clientes no \u00e2mbito das rela\u00e7\u00f5es de neg\u00f3cio a neg\u00f3cio, melhorando a experi\u00eancia em neg\u00f3cios B2B.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melhorar a experi\u00eancia do cliente em neg\u00f3cios B2B\" \/>\n<meta property=\"og:description\" content=\"A Internet mudou a rela\u00e7\u00e3o com os clientes no \u00e2mbito das rela\u00e7\u00f5es de neg\u00f3cio a neg\u00f3cio, melhorando a experi\u00eancia em neg\u00f3cios B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/01\/15\/funiber-melhorar-experiencia-cliente-negocios-b2b\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - 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