{"id":9575,"date":"2016-03-10T08:29:23","date_gmt":"2016-03-10T08:29:23","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=9575"},"modified":"2016-03-10T08:55:59","modified_gmt":"2016-03-10T08:55:59","slug":"funiber-blogs-marketing","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing","title":{"rendered":"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing"},"content":{"rendered":"<h2>O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital<\/h2>\n<p>As empresas buscam alcan\u00e7ar um melhor rendimento de suas redes sociais, procurando sempre um maior n\u00famero de seguidores, mas no processo algumas se esquecem de dar for\u00e7a a seus blogs. O bom uso do blog de uma <strong>marca pode refor\u00e7ar seu v\u00ednculo<\/strong> com centenas ou milhares de <strong>clientes<\/strong>, que seguem o conte\u00fado porque t\u00eam afinidade com os valores da marca, ao mesmo tempo em que o novo <strong>conte\u00fado permite multiplicar os seguidores nas redes sociais.<\/strong><!--more--><\/p>\n<p>De acordo com um estudo realizado pela empresa <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34209\/93-of-Companies-Using-Inbound-Marketing-Increase-Lead-Generation-New-ROI-Data.aspx\">Hubspot<\/a><strong>, o m\u00e9todo mais eficaz para gerar acesso em uma p\u00e1gina \u00e9 a publica\u00e7\u00e3o em blog. <\/strong>Gra\u00e7as \u00e0 constante gera\u00e7\u00e3o de conte\u00fados que os blogs requerem,\u00e9 poss\u00edvel aumentar a quantidade de visitas em uma p\u00e1gina est\u00e1tica, e, ao mesmo tempo,<strong> pode-se vincular o conte\u00fado publicado com os produtos ou servi\u00e7os oferecidos pela empresa.<\/strong><\/p>\n<p>A Google est\u00e1 em busca de conte\u00fados inovadores e o blog \u00e9 a ferramenta que nos<strong> permite renovar o conte\u00fado de nossa Web, mantendo uma imagem fresca e atualizada diante do nosso p\u00fablico.<\/strong><\/p>\n<p>A informa\u00e7\u00e3o publicada nos blogs<strong> ajuda a gerar coment\u00e1rios e iniciar uma conversa com os usu\u00e1rios <\/strong>e os seguidores das redes sociais da organiza\u00e7\u00e3o.<\/p>\n<p>O<strong> blog permite fortalecer a imagem da marca e estabelecer a empresa como um referencial <\/strong>de determinada especialidade, mas n\u00e3o se deve esquecer que o conte\u00fado tamb\u00e9m permite gerar um v\u00ednculo afetivo, de fidelidade com os clientes e, claro, gerar vendas.<\/p>\n<p>Os estudantes da \u00e1rea de <a href=\"http:\/\/funiber.org.br\/areas-de-conhecimento\/organizacao-empresarial-desenvolvimento-diretivo-rh-e-cooperativismo\/\" target=\"_blank\">Empresas<\/a> da <strong><a href=\"http:\/\/www.funiber.org.br\" target=\"_blank\">FUNIBER<\/a><\/strong> aprendem como utilizar as novas ferramentas digitais para oferecer mais benef\u00edcios \u00e0s organiza\u00e7\u00f5es.<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/www.criterium.com.co\/criterium\/530-blog_corporativos.html\">Criterium<\/a><\/p>\n<p>Foto Creative Commons:\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/jakerust\/16821448686\/sizes\/m\/\">GotCredit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital As empresas buscam alcan\u00e7ar um melhor rendimento de suas redes sociais, procurando sempre um maior n\u00famero de seguidores, mas no processo algumas se esquecem de dar for\u00e7a a seus blogs. O bom uso do blog de uma marca pode refor\u00e7ar seu v\u00ednculo com [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[1161,345,285,408,172,272,248,911,180,86,87,255,1031,1162,26],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing<\/title>\n<meta name=\"description\" content=\"O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing\" \/>\n<meta property=\"og:description\" content=\"O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-10T08:29:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-10T08:55:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2016\/03\/blog-funiber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing\",\"datePublished\":\"2016-03-10T08:29:23+00:00\",\"dateModified\":\"2016-03-10T08:55:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Blogs\",\"Conte\u00fado\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Empresas\",\"Estrat\u00e9gias\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"Inova\u00e7\u00e3o\",\"Internet\",\"Marketing\",\"Opini\u00f5es Funiber\",\"Organiza\u00e7\u00e3o\",\"reputa\u00e7\u00e3o\",\"tecnologia\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing\",\"name\":\"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2016-03-10T08:29:23+00:00\",\"dateModified\":\"2016-03-10T08:55:59+00:00\",\"description\":\"O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - FUNIBER\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\",\"name\":\"FuniBlogs - FUNIBER\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"contentUrl\":\"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg\",\"width\":1,\"height\":1,\"caption\":\"FuniBlogs - FUNIBER\"},\"image\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/funiber\",\"https:\/\/twitter.com\/FUNIBER\",\"https:\/\/www.instagram.com\/funiber_becas\",\"https:\/\/www.youtube.com\/user\/funiber\",\"https:\/\/www.linkedin.com\/company\/funiber\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\",\"name\":\"Michelle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g\",\"caption\":\"Michelle\"},\"url\":\"https:\/\/www.funiber.blog\/pt\/author\/michelle-moreira\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing","description":"O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"pt_BR","og_type":"article","og_title":"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing","og_description":"O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital","og_url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing","og_site_name":"FuniBlogs - FUNIBER","article_publisher":"https:\/\/www.facebook.com\/funiber","article_published_time":"2016-03-10T08:29:23+00:00","article_modified_time":"2016-03-10T08:55:59+00:00","og_image":[{"width":500,"height":316,"url":"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2016\/03\/blog-funiber.jpg","type":"image\/jpeg"}],"author":"Michelle","twitter_card":"summary_large_image","twitter_creator":"@FUNIBER","twitter_site":"@FUNIBER","twitter_misc":{"Escrito por":"Michelle","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing#article","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing"},"author":{"name":"Michelle","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d"},"headline":"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing","datePublished":"2016-03-10T08:29:23+00:00","dateModified":"2016-03-10T08:55:59+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing"},"wordCount":312,"publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"keywords":["Blogs","Conte\u00fado","Educa\u00e7\u00e3o","Educa\u00e7\u00e3o a Dist\u00e2ncia","Empresas","Estrat\u00e9gias","Funiber","FUNIBER Opini\u00f5es","Inova\u00e7\u00e3o","Internet","Marketing","Opini\u00f5es Funiber","Organiza\u00e7\u00e3o","reputa\u00e7\u00e3o","tecnologia"],"articleSection":["Empresas, Dire\u00e7\u00e3o e RH"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing","url":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing","name":"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing","isPartOf":{"@id":"https:\/\/blogs.funiber.org\/pt\/#website"},"datePublished":"2016-03-10T08:29:23+00:00","dateModified":"2016-03-10T08:55:59+00:00","description":"O uso dos blogs continua sendo importante na estrat\u00e9gia de marketing digital","breadcrumb":{"@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/03\/10\/funiber-blogs-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blogs.funiber.org\/pt"},{"@type":"ListItem","position":2,"name":"Relev\u00e2ncia dos blogs na estrat\u00e9gia de marketing"}]},{"@type":"WebSite","@id":"https:\/\/blogs.funiber.org\/pt\/#website","url":"https:\/\/blogs.funiber.org\/pt\/","name":"FuniBlogs - FUNIBER","description":"","publisher":{"@id":"https:\/\/blogs.funiber.org\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.funiber.org\/pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blogs.funiber.org\/pt\/#organization","name":"FuniBlogs - FUNIBER","url":"https:\/\/blogs.funiber.org\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","contentUrl":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2022\/02\/logo-funiber-pt-br-v-dos.svg","width":1,"height":1,"caption":"FuniBlogs - FUNIBER"},"image":{"@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/funiber","https:\/\/twitter.com\/FUNIBER","https:\/\/www.instagram.com\/funiber_becas","https:\/\/www.youtube.com\/user\/funiber","https:\/\/www.linkedin.com\/company\/funiber"]},{"@type":"Person","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d","name":"Michelle","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e87041f7609dc50493cf216754fece1?s=96&d=mm&r=g","caption":"Michelle"},"url":"https:\/\/www.funiber.blog\/pt\/author\/michelle-moreira"}]}},"jetpack_featured_media_url":"https:\/\/www.funiber.blog\/pt\/wp-content\/uploads\/2016\/03\/blog-funiber.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7ee1t-2ur","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/9575"}],"collection":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/comments?post=9575"}],"version-history":[{"count":2,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/9575\/revisions"}],"predecessor-version":[{"id":9581,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/posts\/9575\/revisions\/9581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media\/9576"}],"wp:attachment":[{"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/media?parent=9575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/categories?post=9575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.funiber.blog\/pt\/wp-json\/wp\/v2\/tags?post=9575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}