{"id":9984,"date":"2016-04-16T11:31:58","date_gmt":"2016-04-16T11:31:58","guid":{"rendered":"http:\/\/blogs.funiber.org\/pt\/?p=9984"},"modified":"2016-04-18T11:40:30","modified_gmt":"2016-04-18T11:40:30","slug":"funiber-mudanca-modelo-gestao-editoriais","status":"publish","type":"post","link":"https:\/\/www.funiber.blog\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais","title":{"rendered":"Mudan\u00e7a no modelo de gest\u00e3o em empresas editoriais"},"content":{"rendered":"<h2>A chegada da Internet obrigou uma mudan\u00e7a no modelo de gest\u00e3o dos jornais e publica\u00e7\u00f5es.<\/h2>\n<p>At\u00e9 apenas uma d\u00e9cada atr\u00e1s, o ramo dos jornais estava centrado na produ\u00e7\u00e3o de not\u00edcias. Com a chegada da Internet, os neg\u00f3cios editoriais transformaram-se para dar prioridade \u00e0 produ\u00e7\u00e3o multim\u00eddia. O processo de mudan\u00e7a obrigou tamb\u00e9m a realizar uma mudan\u00e7a interna para passar a um modelo de gest\u00e3o apoiado nas rela\u00e7\u00f5es e sinergias da pessoa, atendendo a processos ou atividades essenciais da organiza\u00e7\u00e3o.<!--more--><\/p>\n<p>De acordo com Juan Antonio Martino, <strong>estabelecer a gest\u00e3o de processos baseada nas rela\u00e7\u00f5es permitiu \u00e0s organiza\u00e7\u00f5es editoriais melhorar os processos essenciais, liderar desde a dire\u00e7\u00e3o, aumentar o foco no cliente, tanto interno como externo, desdobrar um planejamento com metas bem definidas, e normatizar os processos fundamentais.<\/strong><\/p>\n<p>As mudan\u00e7as instauraram-se em todas as \u00e1reas de algumas organiza\u00e7\u00f5es e houve benef\u00edcios pela redu\u00e7\u00e3o de custos, aumento da satisfa\u00e7\u00e3o de clientes, otimizou-se a gest\u00e3o de distribui\u00e7\u00e3o, aumentou-se a participa\u00e7\u00e3o das pessoas, melhoraram os planos de forma\u00e7\u00e3o do pessoal e aumentaram os ganhos por venda cruzada. Permitindo, ao mesmo tempo, administrar o conhecimento e experi\u00eancia das pessoas.<\/p>\n<p>Os estudantes da \u00e1rea de <a href=\"http:\/\/www.funiber.org.br\/areas-de-conhecimento\/organizacao-empresarial-desenvolvimento-diretivo-rh-e-cooperativismo\/\" target=\"_blank\">Empresas<\/a>\u00a0da<a href=\"http:\/\/www.funiber.org.br\/\" target=\"_blank\">\u00a0<strong>FUNIBER<\/strong><\/a>\u00a0capacitam-se para administrar empresas de alcance nacional e internacional e otimizar os lucros aplicando modelos de gest\u00e3o que permitem melhorar o funcionamento da organiza\u00e7\u00e3o.<\/p>\n<p>Fonte:\u00a0<a href=\"http:\/\/www.mejorespracticasrrhh.es\/modelos-de-gestion-por-procesos\/\">mejorespracticasrrhh.es<\/a><\/p>\n<p>Foto Creative Commons:\u00a0<a href=\"https:\/\/www.flickr.com\/photos\/mammal\/3391580529\/sizes\/m\/\">Mammal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A chegada da Internet obrigou uma mudan\u00e7a no modelo de gest\u00e3o dos jornais e publica\u00e7\u00f5es. At\u00e9 apenas uma d\u00e9cada atr\u00e1s, o ramo dos jornais estava centrado na produ\u00e7\u00e3o de not\u00edcias. Com a chegada da Internet, os neg\u00f3cios editoriais transformaram-se para dar prioridade \u00e0 produ\u00e7\u00e3o multim\u00eddia. O processo de mudan\u00e7a obrigou tamb\u00e9m a realizar uma mudan\u00e7a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[365,1343,285,408,248,911,1342,87,671,1341,79,255],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mudan\u00e7a no modelo de gest\u00e3o em empresas editoriais<\/title>\n<meta name=\"description\" content=\"A chegada da Internet obrigou uma mudan\u00e7a no modelo de gest\u00e3o dos jornais e publica\u00e7\u00f5es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mudan\u00e7a no modelo de gest\u00e3o em empresas editoriais\" \/>\n<meta property=\"og:description\" content=\"A chegada da Internet obrigou uma mudan\u00e7a no modelo de gest\u00e3o dos jornais e publica\u00e7\u00f5es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\" \/>\n<meta property=\"og:site_name\" content=\"FuniBlogs - FUNIBER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/funiber\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-16T11:31:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-18T11:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.funiber.org\/pt\/wp-content\/uploads\/2016\/04\/negocio-prensa-gestion-funiber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:site\" content=\"@FUNIBER\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\"},\"author\":{\"name\":\"Michelle\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#\/schema\/person\/a1eaaa5e57eac866a8c5946946bcf80d\"},\"headline\":\"Mudan\u00e7a no modelo de gest\u00e3o em empresas editoriais\",\"datePublished\":\"2016-04-16T11:31:58+00:00\",\"dateModified\":\"2016-04-18T11:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#organization\"},\"keywords\":[\"Comunica\u00e7\u00e3o\",\"Editoras\",\"Educa\u00e7\u00e3o\",\"Educa\u00e7\u00e3o a Dist\u00e2ncia\",\"Funiber\",\"FUNIBER Opini\u00f5es\",\"Imprensa\",\"Marketing\",\"mestrado\",\"Modelo de gest\u00e3o\",\"Negocios\",\"Opini\u00f5es Funiber\"],\"articleSection\":[\"Empresas, Dire\u00e7\u00e3o e RH\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\",\"name\":\"Mudan\u00e7a no modelo de gest\u00e3o em empresas editoriais\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\"},\"datePublished\":\"2016-04-16T11:31:58+00:00\",\"dateModified\":\"2016-04-18T11:40:30+00:00\",\"description\":\"A chegada da Internet obrigou uma mudan\u00e7a no modelo de gest\u00e3o dos jornais e publica\u00e7\u00f5es.\",\"breadcrumb\":{\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/empresas-e-rh\/2016\/04\/16\/funiber-mudanca-modelo-gestao-editoriais#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/blogs.funiber.org\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mudan\u00e7a no modelo de gest\u00e3o em empresas editoriais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.funiber.org\/pt\/#website\",\"url\":\"https:\/\/blogs.funiber.org\/pt\/\",\"name\":\"FuniBlogs - 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